Autograph Collection

Autograph Collection is an American group of independent upper-upscale to luxury hotels within the Marriott International portfolio. The properties are independently owned and operated under the Autograph Collection name.

History

To grow in the post-2008 economic downturn, Marriott, known[by whom?] for its rigid uniformity[vague], was willing to relax this stipulation to draw independent unique hotels to its network of franchised properties. In 2010, Marriott approached Richard Kessler, an independent hotelier and former CEO of Days Inn, to incorporate the seven Kessler boutique properties into its system, under a yet unnamed new brand.

In 2006, Kessler had dropped the Westin brand affiliation from his downtown Orlando hotel to operate independently. Initially reluctant, Kessler came to an acceptable arrangement. The hotels would operate autonomously, keeping their names and identities. The Autograph Collection launched that year, with the Kessler properties forming the bulk of the hotel inventory.

The new name highlighted not a brand, but a collection of hotels. The Leading Hotels of the World, targeting high-end customers looking for unique hotel experiences, had long dominated this market.

Over time, the growth emphasis shifted from adding existing properties to proposals and new builds that incorporated the desired features.

Brand launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph.

In January 2017, Autograph began the Independent Film Initiative at the Sundance Film Festival with the Autograph Collection Hotels & The Black List Sundance Social Space. The Annual Black List is a list of screenplays that require financing. Autograph has its own indie film channel for hotel guests.

The Autograph Collection comprises a portfolio of 4- and 5-star properties.

Accommodations

Historical

Year	Type	US	Non-US	Total
2010	Properties	13	0	013
Rooms	03,828	0	003,828
2011	Properties	17	10	027
Rooms	05,207	00898	006,105
2012	Properties	24	13	037
Rooms	06,609	01,404	008,013
2013	Properties	32	24	056
Rooms	08,410	03,053	011,463
2014	Properties	44	31	075
Rooms	10,082	07,428	017,510

From 2015

		North America	Europe	Middle E. & Africa	0Asia &0 Pacific	Caribbean Latin Am.	Total
2015	Properties	055	30	001	003	006	00095
Rooms	013,135	04,344	0446	0785	4,098	022,808
2016	Properties	064	33	002	004	008	111
Rooms	014,299	04,710	0532	001,195	4,203	024,939
2017	Properties	078	38	003	007	009	135
Rooms	017,107	05,403	001,102	001,895	4,313	029,820
2018	Properties	095	46	008	008	009	166
Rooms	020,218	06,466	001,738	002,167	4,313	034,902
2019	Properties	108	53	009	009	013	192
Rooms	022,463	07,165	001,906	002,364	3,751	037,649
2020	Properties	123	54	7	12	13	209
Rooms	025,449	06,468	001,640	003,245	3,751	040,553
2021	Properties	136	58	8	16	35	253
Rooms	027,807	07,298	001,629	003,706	11,154	051,594
2022	Properties	146	68	13	19	36	282
Rooms	029,678	08,482	002,344	004,455	12,158	057,117
2023	Properties	153	77	15	22	37	304
Rooms	031,321	010,010	002,402	004,703	12,448	060,884

Properties

As of June 30, 2020, the Autograph Collection consisted of 199 hotels in over 32 countries, with another 95 hotels with 16,941 rooms in its pipeline.

Canada

The Algonquin Resort St. Andrews By-The-Sea, St Andrews, NB
Humaniti, Montreal, QC
Hotel Saskatchewan, Regina, SK
The Douglas, Vancouver BC

Curaçao

The Pyrmont, Willemstad Curaçao

Germany

Hotel am Steinplatz in Berlin
The Falkenstein Grand in Königstein im Taunus
The Hotel Atlantic in Hamburg
Villa Rothschild in Königstein im Taunus
Hotel Luc in Berlin

Ireland

Japan

The Prince Sakura Tower in Tokyo
The Osaka Station Hotel in Osaka

Mexico

The Royalton Splash in Cancún

South Korea

The Plaza Seoul in Seoul

United Kingdom

The Glasshouse in Edinburgh
The Threadneedles Hotel in London
The University Arms Hotel in Cambridge

United States

The Adolphus Hotel in Dallas, Texas,
The Algonquin Hotel Times Square in Manhattan, New York City, New York
The Arrowhead Springs Hotel and Spa in Lake Arrowhead, California
The Hotel Blackhawk in Davenport, Iowa
The Blackstone Hotel in Chicago, Illinois
The Brown Palace Hotel in Denver, Colorado
Hotel Carmichael in Carmel, Indiana
The Casa Monica Hotel in St. Augustine, Florida
The Castle Hotel in Orlando, Florida
The Cosmopolitan of Las Vegas in Las Vegas, Nevada
The Cloudveil in Jackson, Wyoming
The Current Iowa in Davenport, Iowa
The Historic Davenport in Spokane, Washington
The Daytona in Daytona Beach, Fl.
The Draftsman in Charlottesville, Virginia
The Hotel Drover in Fort Worth, Texas
The Hotel Duval in Tallahassee, Florida
The Éilan Hotel & Spa in San Antonio, Texas,
The Fenway Hotel in Dunedin, Florida
The Grand Hotel in Fairhope, Alabama
The Henry in Dearborn, Michigan
The Hi-Lo Hotel in Portland, Oregon
The Hotel Cleveland in Cleveland, Ohio
The Hotel Icon in Houston, Texas,
The Lexington Hotel in New York City
The Lytle Park Hotel in Cincinnati, Ohio
The Mauna Kea Beach Hotel in Kohala Coast, Hawaii
The Mayflower Hotel in Washington, DC
Hotel Metro in Milwaukee, Wisconsin
The Metropolitan at The 9 in Cleveland, Ohio
The Morrison House in Alexandria, Virginia
The Paso Del Norte in El Paso, Texas
The Press Hotel in Portland, Maine
The Stella Hotel in Bryan, Texas.
The Union Station Hotel in Nashville, Tennessee
The National in Oklahoma City, Oklahoma
Hotel Park City in Park City, Utah

Vietnam

The Vinpearl Landmark 81 in Ho Chi Minh City

External links

Media related toAutograph Collection hotelsat Wikimedia Commons