Beauty Empire
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Beauty Empire is a 2025 Philippine television drama series streaming on Viu and broadcast by GMA Network. Directed by Mark Sicat dela Cruz, it stars Barbie Forteza. The series first premiered on Viu on June 16, 2025. The final episode was released on August 29, 2025, for a total of 44 episodes. The television broadcast premiered on July 7, 2025, on GMA Network's Prime line up. The series concluded its television run on October 2, 2025, with a total of 52 episodes.
The series is also streaming online on YouTube.
Premise
New beauty industry CEO, Noreen Alfonso plans to destroy the business empire of the people who have wronged her in the past.
Cast and characters
Lead cast
- Barbie Forteza as Noreen Alfonso
Supporting cast
- Kyline Alcantara as Shari De Jesus
- Ruffa Gutierrez as Velma Imperial
- Gloria Diaz as Clara
- Sam Concepcion as Migoy
- Choi Bo-min as Alex
- Chai Fonacier as Kriselda
- Sid Lucero as Eddie
Recurring cast
- Isay Alvarez as Eva Alfonso
- Gabby Padilla as Helena Alfonso
- Alex Agustin as Martika
- Paolo O’hara as Gardo
- Polo Laurel as Gino
- Arkel Mendoza as Jessie
- Divine Aucina as Jana
- Aaron Maniego as Sylvester
- Noemi Gonzales as Charing
Guest cast
- David Licauco as Javier
Episodes
| No. | Title | Original release date |
|---|---|---|
| 1 | "The Formula of Success" | June16,2025(2025-06-16) |
| 2 | "The Formula of Clout-Chasing" | June17,2025(2025-06-17) |
| 3 | "The Sweet Girl Attitude" | June18,2025(2025-06-18) |
| 4 | "The Formula of Revenge" | June19,2025(2025-06-19) |
| 5 | "The Art of Beauty War" | June23,2025(2025-06-23) |
| 6 | "The Newbie VS The Royalty" | June24,2025(2025-06-24) |
| 7 | "Back to the Land of Beauty" | June25,2025(2025-06-25) |
| 8 | "Not-So Beautiful Problems" | June26,2025(2025-06-26) |
| 9 | "Beauty and Madness" | June30,2025(2025-06-30) |
| 10 | "The Face of Beauty" | July1,2025(2025-07-01) |
| 11 | "Sneaky Little Brat" | July2,2025(2025-07-02) |
| 12 | "Scandal" | July3,2025(2025-07-03) |
| 13 | "And the winner is..." | July7,2025(2025-07-07) |
| 14 | "The Q & A" | July8,2025(2025-07-08) |
| 15 | "Circle of Untrust" | July9,2025(2025-07-09) |
| 16 | "Divide and Conquer" | July10,2025(2025-07-10) |
| 17 | "Secrets and Blood" | July14,2025(2025-07-14) |
| 18 | "Dressed to Kill" | July15,2025(2025-07-15) |
| 19 | "Blast" | July16,2025(2025-07-16) |
| 20 | "Aftershock" | July17,2025(2025-07-17) |
| 21 | "Pretty When It Hurts" | July21,2025(2025-07-21) |
| 22 | "Vanity" | July22,2025(2025-07-22) |
| 23 | "The Gloss of Guilt" | July23,2025(2025-07-23) |
| 24 | "Unfiltered" | July24,2025(2025-07-24) |
| 25 | "Glamour and Grief" | July28,2025(2025-07-28) |
| 26 | "Camera-Ready Confession" | July29,2025(2025-07-29) |
| 27 | "Contoured Chaos" | July30,2025(2025-07-30) |
| 28 | "Queenmaker" | July31,2025(2025-07-31) |
| 29 | "Dethroned" | August4,2025(2025-08-04) |
| 30 | "Lament" | August5,2025(2025-08-05) |
| 31 | "The Night of Fallen Beauty" | August6,2025(2025-08-06) |
| 32 | "Who is Marie Armani?" | August7,2025(2025-08-07) |
| 33 | "High Heels, High Stakes" | August11,2025(2025-08-11) |
| 34 | "Tears in the Tiara" | August12,2025(2025-08-12) |
| 35 | "Serene" | August13,2025(2025-08-13) |
| 36 | "Full Circle" | August14,2025(2025-08-14) |
| 37 | "The Gilded Plot" | August18,2025(2025-08-18) |
| 38 | "Condemned" | August19,2025(2025-08-19) |
| 39 | "Beauty Gambit" | August20,2025(2025-08-20) |
| 40 | "Faultline" | August21,2025(2025-08-21) |
| 41 | "The Perfume and the Poison" | August25,2025(2025-08-25) |
| 42 | "Unyielding" | August26,2025(2025-08-26) |
| 43 | "In the Flesh, In the Power" | August27,2025(2025-08-27) |
| 44 | "There is No Formula" | August29,2025(2025-08-29) |
Development
The series was announced in January 2025. The director Mark Sicat dela Cruz and cast members were announced in April 2025. Series creator, Rona Co states the Filipino narration "aims to inspire people to reevaluate their own standards on beauty and give the viewers, a perspective on the beauty industry in the Philippines".
Production
Principal photography commenced in May 2025, in South Korea.
Release
Beauty Empire premiered on Viu on June 16, 2025. The television broadcast aired on July 7, 2025 on GMA Network.
Ratings
According to AGB Nielsen Philippines' Nationwide Urban Television Audience Measurement People in television homes, the pilot episode of Beauty Empire on GMA Network earned a 4.7% rating. The final episode scored a 4.8% rating.
Accolades
| Year | Award | Category | Recipient | Result | Ref. |
|---|---|---|---|---|---|
| 2025 | Asian Academy Creative Awards | Best Cinematography (National) | Beauty Empire | Won |
External links
- atIMDb