The Big 12 Conference (stylized XII) is a collegiate athletic conference in the United States. It consists of 16 full-member universities (3 private universities and 13 public universities) in the states of Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia. It is headquartered in Irving, Texas.

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Four conferences, the four highest-earning and most historically successful FBS football conferences. Power Four conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted exemptions from certain NCAA rules.

The Big 12 is a 501(c)(3) nonprofit organization. Brett Yormark became the commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Baylor, Texas, Texas A&M, and Texas Tech) to form the conference, with play beginning in 1996.

In 2011, Colorado and Nebraska left the conference to join the Pac-12 and Big Ten, respectively. One year later, Missouri and Texas A&M departed for the Southeastern Conference, and TCU and West Virginia joined.

BYU, Cincinnati, Houston, and UCF joined the conference for the 2023–2024 season. The next season Arizona, Arizona State, and Utah joined the conference, Colorado rejoined, and Texas and Oklahoma left as part of a more extensive NCAA conference realignment.

Member universities

Full members

InstitutionLocationFoundedTypeEnrollment (fall 2023)Endowment (billions – FY24)NicknameJoinedColors
University of ArizonaTucson, Arizona1885Public53,001$1.387Wildcats2024
Arizona State UniversityTempe, Arizona79,593$1.592Sun Devils
Baylor UniversityWaco, Texas1845Private (Baptist)20,824$2.094Bears1996
Brigham Young UniversityProvo, Utah1875Private (LDS)35,074$3.080Cougars2023
University of Central FloridaOrlando, Florida1963Public69,233$0.255Knights
University of CincinnatiCincinnati, Ohio181943,338$2.016Bearcats
University of Colorado BoulderBoulder, Colorado187641,432$2.245 (system-wide)Buffaloes1996, 2024
University of HoustonHouston, Texas192746,676$1.113 (system-wide)Cougars2023
Iowa State UniversityAmes, Iowa185830,177$1.717Cyclones1996
University of KansasLawrence, Kansas186528,406$2.525Jayhawks
Kansas State UniversityManhattan, Kansas186319,745$0.849Wildcats
Oklahoma State UniversityStillwater, Oklahoma189026,043$1.482 (system-wide)Cowboys & Cowgirls
Texas Christian UniversityFort Worth, Texas1873Private (DOC)12,785$2.676Horned Frogs2012
Texas Tech UniversityLubbock, Texas1923Public40,773$2.904 (system-wide)Red Raiders1996
University of UtahSalt Lake City, Utah185035,260$1.860Utes2024
West Virginia UniversityMorgantown, West Virginia186724,200$0.865Mountaineers2012

Notes

Membership map

Map
Location of Big 12 Full members:
Map
Location of Big 12 Affiliate members:1 Air Force (Wrestling) 2 Cal Baptist (Wrestling) 3 Missouri (Wrestling) 4 Northern Colorado (Wrestling) 5 Northern Iowa (Wrestling) 6 North Dakota State (Wrestling) 7 Oklahoma (Wrestling) 8 South Dakota State (Wrestling) 9 Utah Valley (Wrestling) 10 Wyoming (Wrestling) 11 Denver (Gymnastics) 12 Fresno State (Equestrian) 13 Florida (Lacrosse) 14 San Diego State (Lacrosse) 15 UC Davis (Lacrosse) 16 Old Dominion (Rowing) 17 Tulsa (Rowing) 18 Boise State (Beach Volleyball) 19 Florida State (Beach Volleyball) 20 South Carolina (Beach Volleyball)

Affiliate members

InstitutionCityStateFoundedTypeEnrollment (fall 2023)NicknameJoinedColorsBig 12 sport(s)Primary conference
United States Air Force AcademyUSAF AcademyColorado1954Military4,124Falcons2015Men's wrestlingMountain West
Boise State UniversityBoiseIdaho1932Public26,670Broncos2025Beach volleyballMountain West (Pac-12 in 2026)
California Baptist UniversityRiversideCalifornia1950Private11,407Lancers2022Men's wrestlingWAC (Big West in 2026)
University of DenverDenverColorado1864Private13,387Pioneers2015Women's gymnasticsSummit (WCC in 2026)
University of FloridaGainesvilleFlorida1853Public54,814Gators2024Women's lacrosseSEC
Florida State UniversityTallahasseeFlorida185143,234Seminoles2025Beach volleyballACC
California State University, FresnoFresnoCalifornia191123,986Bulldogs2019EquestrianMountain West (Pac-12 in 2026)
University of MissouriColumbiaMissouri183931,013Tigers2021Men's wrestlingSEC
University of Northern ColoradoGreeleyColorado1889Public9,067Bears2015Men's wrestlingBig Sky
University of Northern IowaCedar FallsIowa1876Public9,013Panthers2017Men's wrestlingMissouri Valley
North Dakota State UniversityFargoNorth Dakota1890Public11,952Bison2015Men's wrestlingSummit
University of OklahomaNormanOklahoma1890Public29,145Sooners2024Men's wrestlingSEC
Old Dominion UniversityNorfolkVirginia193022,541Monarchs2024Women's rowingSun Belt
San Diego State UniversitySan DiegoCalifornia189739,241Aztecs2024Women's lacrosseMountain West (Pac-12 in 2026)
University of South CarolinaColumbiaSouth Carolina180136,579Gamecocks2025Beach volleyballSEC
South Dakota State UniversityBrookingsSouth Dakota1881Public11,498Jackrabbits2015Men's wrestlingSummit
University of TulsaTulsaOklahoma1894Private3,559Golden Hurricane2024Women's rowingAmerican
University of California, DavisDavisCalifornia1908Public39,707Aggies2024Women's lacrosseBig West (Mountain West in 2026)
Utah Valley UniversityOremUtah194144,651Wolverines2015Men's wrestlingWAC (Big West in 2026)
University of WyomingLaramieWyoming188610,913Cowboys2015Mountain West

Notes

  • On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.
  • On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.
  • On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate. Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.
  • In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.

Former full members

InstitutionCityStateFoundedTypeNicknameJoinedLeftColorsCurrent conference
University of MissouriColumbiaMissouri1839PublicTigers19962012SEC
University of Nebraska–LincolnLincolnNebraska1869PublicCornhuskers19962011Big Ten
University of OklahomaNormanOklahoma1890PublicSooners19962024SEC
University of Texas at AustinAustinTexas1883PublicLonghorns19962024SEC
Texas A&M UniversityCollege StationTexas1876PublicAggies19962012SEC

Notes

Former affiliate members

InstitutionCityStateFoundedTypeNicknameJoinedLeftColorsBig 12 sport(s)Current primary conferenceCurrent conference in former Big 12 sport(s)
University of AlabamaTuscaloosaAlabama1831PublicCrimson Tide20142024Women's rowingSEC
California State University, FresnoFresnoCalifornia1911Bulldogs20172021Men's wrestlingMountain West (Pac-12 in 2026)N/A
University of TennesseeKnoxvilleTennessee1794Volunteers20142024Women's rowingSEC

Notes

Membership timeline

Full members Other Conference Other Conference Affiliate member (other sport) Founding members from Big Eight Conference Founding members from Southwest Conference Subsequent members from Southwest Conference Pac-12 Conference

Earlier membership timelines

Founding members of the Big 12 from the Big Eight:

Founding members of the Big 12 from the Southwest Conference:

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

InstitutionStarted Current Association InContinuous YearsNote
Kansas1907119
Iowa State1908118
Kansas State1913113
Baylor1915111
Texas Tech195670
Oklahoma State195868Previously: 10 years in the Southwest Conference (1914–1924); 3 years in the MVIAA (1924–1927)
TCU201214Previously: 73 years in the Southwest Conference (1923–1996)
West Virginia201214
BYU20233
UCF20233
Cincinnati20233
Houston20233Previously: 20 years in the Southwest Conference (1976–1996)
Arizona20242
Arizona State20242
Utah20242
Colorado20242Previously: 49 years in the Big Eight Conference (1947–1996) and 15 years in the Big 12 Conference (1996–2011)

Sports

The Big 12 Conference sponsors championship competition in 10 men's and 15 women's NCAA sanctioned sports.

Teams in Big 12 Conference competition
SportMen'sWomen's
Baseball14
Basketball1616
Beach volleyball6
Cross country1316
Equestrian4
Football16
Golf1614
Gymnastics7
Lacrosse6
Rowing6
Soccer16
Softball11
Swimming & Diving710
Tennis916
Track and Field (Indoor)1316
Track and Field (Outdoor)1316
Volleyball15
Wrestling14

Current champions

Source:

SeasonSportMen's championWomen's champion
Fall 2025Cross CountryOklahoma StateBYU
FootballTexas Tech
SoccerBYU
VolleyballArizona State
Winter 2025–26BasketballArizonaWest Virginia
EquestrianOklahoma State
GymnasticsUtah
Indoor Track & FieldTexas TechTexas Tech
Swimming & DivingArizona StateArizona State
WrestlingOklahoma State
Spring 2026Baseball
Beach Volleyball
Lacrosse
Golf
Outdoor Track & Field
Rowing
Softball
Tennis

Men's sponsored sports by university

Below are the men's sports sponsored by each member institution.

The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.

The Big 12 fields 14 teams for wrestling. Before the conference's 2023 expansion, it had the most competing schools of any Big 12 sport, with 13 members at that time. The 2022–23 and 2024–25 wrestling lineups both included only 4 full conference members; all remaining wrestling schools were affiliate members (listed as a footnote at the bottom of the table).

UniversityBaseballBasketballCross CountryFootballGolfSwimming & DivingTennisTrack & Field IndoorTrack & Field OutdoorWrestlingTotal Big 12 Sports
ArizonaYesYesYesYesYesYesYesYesYesNo9
Arizona StateYesYesYesYesYesYesYesYesYesYes10
BaylorYesYesYesYesYesNoYesYesYesNo8
BYUYesYesYesYesYesYesYesYesYesNo9
CincinnatiYesYesYesYesYesYesNoYesYesNo8
ColoradoNoYesYesYesYesNoNoYesYesNo6
HoustonYesYesYesYesYesNoNoYesYesNo7
Iowa StateNoYesYesYesYesNoNoYesYesYes7
KansasYesYesYesYesYesNoNoYesYesNo7
Kansas StateYesYesYesYesYesNoNoYesYesNo7
Oklahoma StateYesYesYesYesYesNoYesYesYesYes9
TCUYesYesYesYesYesYesYesYesYesNo9
Texas TechYesYesYesYesYesNoYesYesYesNo8
UCFYesYesNoYesYesNoYesNoNoNo5
UtahYesYesNoYesYesYesYesNoNoNo6
West VirginiaYesYesNoYesYesYesNoNoNoYes6
Current totals14161316167913134+10

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Men's Non-Sponsored Sports
UniversityIce HockeyLacrosseRifleSkiingSoccerVolleyball
Arizona StateNCHCNoNoNoNoNo
BYUNoNoNoNoNoMPSF
ColoradoNoNoNoRMISANoNo
TCUNoNoPRCNoNoNo
UCFNoNoNoNoSBCNo
UtahNoASUNNoRMISANoNo
West VirginiaNoNoGARCNoSBCNo

Women's sponsored sports by university

Below are the women's sports sponsored by each member institution.

The women's sports with full participation are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member of the Big 12, or of any power conference, that does not sponsor volleyball. Only Utah and West Virginia do not sponsor golf.

Equestrian (3 full members, 1 affiliate) has the lowest participation, with 4 total members. Beach volleyball (3 full members, 3 affiliates), lacrosse (3 full members, 3 affiliates) and rowing (4 full members, 2 affiliates) follow with 6 total members. The affiliate members are listed as footnotes at the bottom of the table, beneath their respective sport.

Full Members
UniversityBasketballBeach VolleyballCross CountryEquestrianGolfGymnasticsLacrosseRowingSoccerSoftballSwimming & DivingTennisTrack & Field IndoorTrack & Field OutdoorVolleyballTotal Big 12 Sports
ArizonaYesYesYesNoYesYesNoNoYesYesYesYesYesYesYes11
Arizona StateYesYesYesNoYesYesYesNoYesYesYesYesYesYesYes13
BaylorYesNoYesYesYesNoNoNoYesYesNoYesYesYesYes10
BYUYesNoYesNoYesYesNoNoYesYesYesYesYesYesYes11
CincinnatiYesNoYesNoYesNoYesNoYesNoYesYesYesYesYes10
ColoradoYesNoYesNoYesNoYesNoYesNoNoYesYesYesYes10
HoustonYesNoYesNoYesNoNoNoYesYesYesYesYesYesYes10
Iowa StateYesNoYesNoYesNoNoNoYesYesYesYesYesYesYes10
KansasYesNoYesNoYesNoNoYesYesYesYesYesYesYesYes11
Kansas StateYesNoYesNoYesNoNoYesYesNoNoYesYesYesYes9
Oklahoma StateYesNoYesYesYesNoNoNoYesYesNoYesYesYesNo9
TCUYesYesYesYesYesNoNoNoYesNoYesYesYesYesYes11
Texas TechYesNoYesNoYesNoNoNoYesYesNoYesYesYesYes9
UCFYesNoYesNoYesNoNoYesYesYesNoYesYesYesYes10
UtahYesNoYesNoNoYesNoNoYesYesYesYesYesYesYes10
West VirginiaYesNoYesNoNoYesNoYesYesNoYesYesYesYesYes10
Current totals163+3163+1145+13+34+216111016161615

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Women's Non-Sponsored Sports
UniversityAcrobatics & tumblingRifleSkiingTriathlonWater Polo
ArizonaNoNoNoYesNo
Arizona StateNoNoNoYesMPSF
BaylorNCATANoNoNoNo
ColoradoNoNoRMISANoNo
TCUNoPRCNoYesNo
UtahNoNoRMISANoNo
West VirginiaNoGARCNoNoNo
  • In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

History

The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.

The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference:

In 2012, two universities joined the conference:

On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities did not wish to extend their grant of television rights beyond the 2024–25 athletic year. On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025. On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC. The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.

On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools. All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023, and Houston indicated it could do so as well. On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.

On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.

On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they would leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

Academics

All Big 12 members are doctorate-granting universities. All members except TCU are classified by the American Council on Education (ACE) as "R1: Doctoral Universities – Very high research spending and doctorate production". TCU is in ACE's second-tier classification of "R2: Doctoral Universities – High research spending and doctorate production".

InstitutionAcademicsAdmissionsResearchU.S. News & World Report rankings
Graduation rate (6-yr – 2023)Retention rate (Fall 2022)Admit rate (Fall 2023)Yield rate (Fall 2023)AAU memberEarned doctorates (AY2023)Expenditures (millions – FY2023)National (2024)Global (2024)
University of Arizona66%86%86%19%Yes445$955.4127 (tie)115
Arizona State University68%85%90%23%Yes510$903.8117 (tie)179 (tie)
Baylor University80%90%51%16%No102$82.188 (tie)425 (tie)
Brigham Young University82%90%69%80%No107$137.7110 (tie)779 (tie)
University of Cincinnati72%86%88%24%No269$698.6158 (tie)210 (tie)
University of Colorado Boulder75%88%83%16%Yes409$651.997 (tie)98 (tie)
University of Houston65%85%70%27%No316$231.9132 (tie)421 (tie)
Iowa State University75%86%89%29%No401$420.8117 (tie)344 (tie)
University of Kansas69%85%88%31%Yes317$466.2143 (tie)332 (tie)
Kansas State University70%86%79%30%No195$218.0158 (tie)616
Oklahoma State University66%83%71%34%No227$226.5198 (tie)694 (tie)
Texas Christian University86%92%43%28%No37$24.197 (tie)1,680 (tie)
Texas Tech University67%86%71%30%No417$240.1198 (tie)601 (tie)
University of Central Florida75%93%40%34%No304$247.3117 (tie)432 (tie)
University of Utah64%85%87%28%Yes363$723.7151 (tie)150 (tie)
West Virginia University61%79%86%26%No218$247.2222 (tie)606 (tie)

Distinctive elements

Prototype Big 12 logo, based on the logo of the Big Eight Conference

Population base and markets

The largest media markets represented by the Big 12 are, ranked nationally:

Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

While the University of Kansas is in Lawrence, Kansas, it is officially part of the Kansas City television market, increasing the base into western Missouri.

StatePopulationUniversities
Arizona7,431,344* University of Arizona * Arizona State University
Colorado5,773,714* University of Colorado Boulder
Florida22,610,726* University of Central Florida
Iowa3,207,004* Iowa State University
Kansas2,940,546* University of Kansas * Kansas State University
Ohio11,785,935* University of Cincinnati
Oklahoma4,053,824* Oklahoma State University
Texas30,503,301* Baylor University * University of Houston * Texas Christian University * Texas Tech University
Utah3,417,734* Brigham Young University * University of Utah
West Virginia1,770,071* West Virginia University
Total93,494,199

Grant of Rights

Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".

GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.

Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements. The Big 12 subsequently assisted the ACC in drafting its GOR agreement. Three of the four major conferences now have such agreements, with the SEC the only exception.

Tier 3 events

Historically, the Big 12 allowed members to monetize TV rights for everything not broadcast on national or regional TV channels (tier 3 rights). Currently, the conference's tier 3 broadcast rights are bundled as part of the television deal extension starting in the 2025–26 school year, with all of the Big 12's tier 3 rights held by ESPN. As such, schools no longer need to find their own broadcast partners for these events; they are all handled by ESPN. These events are primarily broadcast on Big 12 Now/ESPN+, but are also broadcast on other ESPN channels as determined by ESPN.

Business partnerships and innovation

The Big 12 has a sponsorship rights partnership with Learfield IMG College. The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated "We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference". November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk's VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.

The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand. Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

The Big 12 has 11 official corporate partners: Allstate, Children's Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.

Conference Pro Day

On March 15, 2023, before the NFL draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there was only one conference-wide scouting event before the 2024 NFL draft. The event was held at the Dallas Cowboys training complex, Ford Center at The Star. Essentially a conference version of the NFL Combine, the Pro Day was televised on NFL Network.

Hoops in the Park

In March 2023, the Big 12 Conference announced a partnership with Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park", to host men's and women's summer exhibition games. Throughout the event, the Big 12 also prepared a number of entertainment activities and community engagements. The activities included youth clinics, meet-and-greets, live music, and food.

Mexico

Early June 2023, the "Big 12 Mexico" initiative was announced, which includes men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. In July 2024, the Big 12 announced that it would narrow its focus in Mexico to looking at games for baseball and women's soccer.

Conference annual revenue distribution

YearTotal distributedAnnual increaseAverage per universitya
1997$53.6 million$4.5 million
1998$58 million8.2%$4.8 million
1999$64 million10.3%$5.3 million
2000$72 million12.5%$6.0 million
2001$78 million8.3%$6.5 million
2002$83.5 million7.1%$7.0 million
2003$89 million6.6%$7.4 million
2004$101 million13.5%$8.4 million
2005$105.6 million4.6%$8.8 million
2006$103.1 million−2.4%$8.6 million
2007$106 million2.8%$8.8 million
2008$113.5 million7.1%$9.5 million
2009$130 million14.5%$10.8 million
2010$139 million6.9%$11.6 million
2011$145 million4.3%$12.1 million
2012$187 million29.0%$18.7 million
2013$198 million5.9%$19.8 million
2014$212 million7.1%$21.2 million
2015$252 million18.9%$25.2 million
2016$304 million20.6%$30.4 million
2017$348 million14.5%$34.8 million
2018$364 million4.9%$36.5 million
2019$388 million6.3%$38.8 million
2020$377 million-2.8%$37.7 million
2021$345 million-8.5%$34.5 million
2022$426 million23.5%$42.6 million
2023$470 million10.3%$39.8 million† $18.0 million‡
2024$558 million18.7%$40.2 million† $19.0 million‡
a Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements. †legacy 10-member institutions and adds from Pac-12. ‡UCF, BYU, UC & UH.

Conference revenue comes from media rights contracts, bowl games, the NCAA, merchandise, licensing, and conference-hosted sporting events.

Most of the Big 12's revenue comes from its media rights contracts. In 2012, the Big 12 announced a media rights agreement with Fox and ESPN, replacing an ABC/ESPN deal, estimated to be worth $2.6 billion through the 2025 expiration. The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually. In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee, equating to about $31.7 million per school. The contract included a pro-rata clause that increased the conference's fee proportionately if Power conference schools were added. Subsequently, with the additions of Arizona, Arizona St, Colorado, and Utah, the value of the contract is set to increase by about $125 million per year from $380 million to $505 million.

Significant additional revenue is generated from postseason play by Big 12 teams, including the college football playoff, football bowl games, and NCAA basketball tournament revenue. For the 2023-24 football season, the Big 12 received $79.4 million for participating in the college football playoff. Bowl game revenues vary yearly with team selections; the 2024 Alamo Bowl between BYU, representing the Big 12, and Colorado, who took a Pac-12's spot, paid the conference $9.8 million. Considered perhaps the best basketball conference in the country, the Big 12 performs well in the NCAA basketball tournament. Conference teams earned 15 units (worth $30 million) in the 2024 tournament, and 20 units (worth $40 million) in the 2025 tournament.

In the era of Name-Image-Likeness (NIL) payments to student-athletes and revenue sharing directly from school athletic department budgets, the Big 12 has also maximized creative sponsorships. In July 2025, the conference announced a sponsorship deal with PayPal worth about $100 million over 3 years, roughly $2 million per school per year. Under the agreement, PayPal and Venmo will be the official partner of the Big 12 Conference for payments to student athletes and will be promoted across Big 12 football, basketball, and Olympic sports championships for both men and women. Phillips 66 is the title sponsor for Big 12 championship events, and has been for most of the conference's existence, though the contract amount has not been publicly disclosed.

Once the Big 12's new media rights deal kicks in, conference annual distributions to each school are expected to be $50 million or more. All conference members will receive a full share of revenue from the conference's media rights contracts, though payments to individual schools could differ based on postseason play.

Athletic department revenue by school

Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2023–24 academic year.

Institution2023–24 Grand Total Revenues2023–24 Grand Total Expenses2023–24 Total Expenses on Football2023–24 Total Expenses on Men's Basketball2023–24 Total Expenses on Women's Basketball2023–24 Total Expenses on All Other Sports2023–24 Total Expenses Not Allocated by Sport
University of Kansas$215,031,889$156,040,840$31,326,379$19,736,451$5,696,097$26,372,335$72,909,578
Baylor University$148,063,513$148,063,513$38,996,269$16,264,752$8,155,007$34,791,838$49,855,647
University of Colorado Boulder$146,567,503$138,325,220$38,459,488$8,993,893$5,285,709$18,057,972$67,528,158
Texas Christian University$141,889,741$141,889,741$54,129,228$14,619,007$7,472,618$38,086,447$27,582,441
University of Arizona$138,959,027$138,959,027$37,131,453$16,316,532$5,686,443$28,762,939$51,061,660
Oklahoma State University$131,559,155$130,346,189$33,952,496$10,984,316$4,446,022$27,132,012$53,831,343
Brigham Young University$129,891,998$115,666,650$35,188,112$11,700,684$4,767,966$27,510,942$36,498,946
Arizona State University$126,892,086$126,892,086$40,162,578$9,127,982$4,409,177$40,649,397$32,542,952
Texas Tech University$115,268,119$114,344,886$34,401,458$12,389,637$6,087,857$27,197,179$34,268,755
University of Utah$111,749,094$111,749,094$43,371,848$8,294,961$4,900,796$25,857,874$29,323,615
Kansas State University$106,312,406$87,502,697$16,697,101$8,009,170$3,209,243$13,444,975$46,142,208
West Virginia University$106,013,297$106,013,297$23,220,348$11,075,724$4,586,148$20,047,387$47,083,690
Iowa State University$100,543,747$100,471,526$30,019,709$9,808,158$5,212,833$20,780,003$34,650,823
University of Houston$98,914,486$98,914,486$26,934,492$12,552,038$2,951,028$13,269,175$43,207,753
University of Central Florida$93,417,587$90,055,820$30,249,823$7,018,149$3,602,032$17,482,923$31,702,893
University of Cincinnati$89,597,392$89,597,392$30,400,338$11,950,473$5,095,686$15,264,258$26,886,637

The following table shows Big 12 Conference distributions during the fiscal year beginning 07-01-2023 ending 06-30-2024 as reported by ProPublica using Schedule A of the Big 12 Conference tax filing submitted on May 9, 2025.

Institution2022–23 Distribution
University of Texas at Austin Left Big 12 for SEC July 1, 2024$42,053,219
University of Oklahoma Left Big 12 for SEC July 1, 2024$40,722,249
University of Kansas$40,034,613
Oklahoma State University$39,787,284
Kansas State University$39,748,469
Iowa State University$39,611,310
Texas Tech University$38,731,177
West Virginia University$38,715,984
Baylor University$37,890,641
Texas Christian University$37,775,562
University of Central Florida$20,802,010
Brigham Young University$20,668,782
University of Cincinnati$19,884,248
University of Houston$19,571,551
Average for 10 Longterm Members Average for 4 New Members$39,507,051 $20,231,648

Facilities

SchoolFootball stadiumCapacityBasketball arenaCapacityBaseball stadiumCapacitySoftball StadiumCapacity
ArizonaCasino Del Sol Stadium50,782McKale Center at ALKEME Arena14,688Hi Corbett Field9,500Rita Hillenbrand Memorial Stadium2,956
Arizona StateMountain America Stadium, Home of the ASU Sun Devils53,599Desert Financial Arena14,198Phoenix Municipal Stadium8,775Alberta B. Farrington Softball Stadium1,535
BaylorMcLane Stadium45,140Foster Pavilion7,500Baylor Ballpark5,000Getterman Stadium1,230
BYULaVell Edwards Stadium62,073Marriott Center17,978Larry H. Miller Field2,204Gail Miller Field2,100
CincinnatiJames Gable Nippert Memorial Stadium38,193Fifth Third Arena12,012UC Baseball Stadium3,058Non-softball university
ColoradoFolsom Field50,183CU Events Center11,064Non-baseball university
HoustonTDECU Stadium40,000Fertitta Center7,100Darryl & Lori Schroeder Park3,500Cougar Softball Stadium1,200
Iowa StateJack Trice Stadium61,500James H. Hilton Coliseum14,356Non-baseball universityCyclone Sports Complex1,500
KansasDavid Booth Kansas Memorial Stadium41,525Allen Fieldhouse15,300Hoglund Ballpark2,500Arrocha Ballpark1,100
Kansas StateBill Snyder Family Football Stadium50,000Fred Bramlage Coliseum11,000Tointon Family Stadium2,331Non-softball university
Oklahoma StateBoone Pickens Stadium52,305Gallagher-Iba Arena13,611O'Brate Stadium3,500Cowgirl Stadium750
TCUAmon G. Carter Stadium47,223Ed & Rae Schollmaier Arena6,700Lupton Stadium4,500Non-softball university
Texas TechJones AT&T Stadium60,229United Supermarkets Arena15,098Dan Law Field at Rip Griffin Park4,528Rocky Johnson Field1,181
UCFAcrisure Bounce House45,301Addition Financial Arena10,000John Euliano Park3,841UCF Softball Complex600
UtahRice-Eccles Stadium51,444Jon M. Huntsman Center15,000America First Ballpark1,200Dumke Family Softball Stadium1,410
West VirginiaMountaineer Field at Milan Puskar Stadium60,000Hope Coliseum14,000Monongalia County Ballpark3,500Non-softball university

Key personnel

SchoolAthletic DirectorFootball CoachSalaryMen's basketball coachSalaryWomen's basketball coachBaseball coachSoftball coach
ArizonaDesiree Reed-FrancoisBrent Brennan$3,400,000Tommy Lloyd$7,200,000Becky BurkeChip HaleCaitlin Lowe
Arizona StateGraham RossiniKenny Dillingham$7,442,000Randy Bennett$3,000,000Molly MillerWillie BloomquistMegan Bartlett
BaylorJovan Overshown & Cody HallDave Aranda$4,702,570Scott Drew$5,474,290Nicki CollenMitch ThompsonGlenn Moore
BYUBrian SantiagoKalani SitakeNA†Kevin YoungNA†Lee CummardTrent PrattGordon Eakin
CincinnatiJohn CunninghamScott Satterfield$3,700,000Jerrod Calhoun$3,700,000Katrina MerriweatherJordan Bischel
ColoradoRick GeorgeDeion Sanders$8,975,000Tad Boyle$2,700,000JR Payne
HoustonEddie NuñezWillie Fritz$4,500,000Kelvin Sampson$5,500,000Matthew MitchellTodd WhittingChrissy Schoonmaker
Iowa StateJamie PollardJimmy Rogers$3,000,000T. J. Otzelberger$4,300,000Bill FennellyJamie Pinkerton
KansasTravis GoffLance Leipold$6,650,000Bill Self$8,853,800Brandon SchneiderDan FitzgeraldJennifer McFalls
Kansas StateGene TaylorCollin Klein$4,300,000Casey Alexander$3,300,000Jeff MittiePete Hughes
Oklahoma StateChad WeibergEric Morris$TBDSteve Lutz$2,550,000Jacie HoytJosh HollidayKenny Gajewski
TCUMike BuddieSonny Dykes$7,036,013Jamie Dixon$4,365,321Mark CampbellKirk Saarloos
Texas TechKirby HocuttJoey McGuire$4,554,960Grant McCasland$4,000,000Krista GerlichTim TadlockGerry Glasco
UCFTerry MohajirScott Frost$3,858,333Johnny Dawkins$2,200,000Sytia MesserRich WallaceCindy Ball-Malone
UtahMark HarlanMorgan Scalley$5,100,000Alex Jensen$3,600,000Gavin PetersenGary HendersonAmy Hogue
West VirginiaWren BakerRich Rodriguez$3,600,000Ross Hodge$2,900,000Mark KelloggSteve Sabins

Notes

Sources: †Private institution not required to release coaching salaries •Salaries based on 2025–2026 academic year

Championships

National team titles by institution

The national championships listed below are as of the 2024−25 season. Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.

Big 12 National Championships
UniversityTotal TitlesTitles as a member of the Big 12NCAA titlesMen'sWomen'sCo-ed†AIAW titles‡Notes
Oklahoma State571455550001 claimed football and equestrian title
Arizona State430251213018
Colorado30928163911 claimed football title
Utah2922729162
West Virginia25622102103 pre-NCAA rifle titles
Arizona2101971202
Iowa State1801313005
Houston1701717000
BYU1421376001 claimed football title
Kansas14312111002 Helms basketball titles
TCU93712402 claimed football titles
Baylor5552300
Texas Tech3232100
Cincinnati2022000
UCF10000001 claimed football title
Kansas State0000000
Total28038240146484629

† Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such. ‡ Includes titles won under the DGWS, predecessor of the AIAW.

Most recent NCAA championship

[as of?]

Legend for Most Recent National Title table by School
IndicatorMeaning
*Most recent NCAA championship
UniversityYearSport
Arizona2018Women's Golf
Arizona State2024Men's Swimming & Dive
Baylor2021Men's Basketball
BYU2024Men's cross country
Cincinnati1962Men's Basketball
Colorado2024Skiing
Houston1985Men's Golf
Iowa State1994Men's Cross Country
Kansas2022Men's Basketball
Kansas State
Oklahoma State2025Men's Cross Country
TCU2025Beach Volleyball
Texas Tech2024Men's Indoor Track & Field
UCF
Utah2026Skiing
West Virginia*2026Rifle

National championships

The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship. The most recent Big 12 team to win a national title is Utah skiing in 2026. Only two years of the Big 12's existence has the conference not won at least one team national title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.

One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State and Iowa State have not won a championship while representing the Big 12. The only national championships won by 2012 arrival West Virginia since joining the Big 12 have been in rifle, a sport that the conference has never sponsored. Of the 2023 arrivals, Houston, UCF, and Cincinnati have not won a championship in the Big 12, but BYU has won in women's and men's cross country.

Men's swimming has the most overall championships with 10, while men's golf has the most different schools win a championship with 4.

Source:

Fall Sports

Men's Sports

Cross Country (8)
Cross Country (8) Year School 2001 Colorado 2004 Colorado 2006 Colorado 2009 Oklahoma State 2010 Oklahoma State 2012 Oklahoma State 2023 Oklahoma State 2024 BYU 2025 Oklahoma StateFootball Year School Selector(s) 1997 Nebraska USAT/ESPN 2000 Oklahoma AP, FWAA, NFF, USAT/ESPN 2005 Texas AP, FWAA, NFF, USAT
YearSchool
2001Colorado
2004Colorado
2006Colorado
2009Oklahoma State
2010Oklahoma State
2012Oklahoma State
2023Oklahoma State
2024BYU
2025Oklahoma State
Football
YearSchoolSelector(s)
1997NebraskaUSAT/ESPN
2000OklahomaAP, FWAA, NFF, USAT/ESPN
2005TexasAP, FWAA, NFF, USAT

Women's Sports

Women's Cross Country (3)
Women's Cross Country (3) Year School 2000 Colorado 2004 Colorado 2024 BYUWomen's Volleyball (5) 2000 Nebraska 2005 Nebraska 2012 Texas 2022 Texas 2023 Texas
YearSchool
2000Colorado
2004Colorado
2024BYU
Women's Volleyball (5)
2000Nebraska
2005Nebraska
2012Texas
2022Texas
2023Texas

Winter Sports

Men's Sports

Men's Basketball (3)
Men's Basketball (3) Year School 2008 Kansas 2021 Baylor 2022 KansasMen's Swimming (10) Year School 1996 Texas 2000 Texas 2001 Texas 2002 Texas 2010 Texas 2015 Texas 2016 Texas 2017 Texas 2018 Texas 2021 TexasMen's Indoor Track (1) Year School 2024 Texas TechWrestling (4) Year School 2003 Oklahoma State 2004 Oklahoma State 2005 Oklahoma State 2006 Oklahoma State
YearSchool
2008Kansas
2021Baylor
2022Kansas
Men's Swimming (10)
YearSchool
1996Texas
2000Texas
2001Texas
2002Texas
2010Texas
2015Texas
2016Texas
2017Texas
2018Texas
2021Texas
Men's Indoor Track (1)
YearSchool
2024Texas Tech
Wrestling (4)
YearSchool
2003Oklahoma State
2004Oklahoma State
2005Oklahoma State
2006Oklahoma State

Women's Sports

Women's Basketball (4)
Women's Basketball (4) Year School 2005 Baylor 2011 Texas A&M 2012 Baylor 2019 BaylorGymnastics (6) Year School 2014 Oklahoma 2016 Oklahoma 2017 Oklahoma 2019 Oklahoma 2022 Oklahoma 2023 OklahomaWomen's Indoor Track & Field (3) Year School 1998 Texas 1999 Texas 2006 Texas
YearSchool
2005Baylor
2011Texas A&M
2012Baylor
2019Baylor
Gymnastics (6)
YearSchool
2014Oklahoma
2016Oklahoma
2017Oklahoma
2019Oklahoma
2022Oklahoma
2023Oklahoma
Women's Indoor Track & Field (3)
YearSchool
1998Texas
1999Texas
2006Texas

Spring Sports

Men's Sports

Baseball (2)
Baseball (2) Year School 2002 Texas 2005 TexasMen's Golf (7) Year School 2000 Oklahoma State 2006 Oklahoma State 2009 Texas A&M 2012 Texas 2017 Oklahoma 2018 Oklahoma State 2022 Texas 2025 Oklahoma StateMen's Gymnastics (9) Year School 2002 Oklahoma 2003 Oklahoma 2005 Oklahoma 2006 Oklahoma 2008 Oklahoma 2015 Oklahoma 2016 Oklahoma 2017 Oklahoma 2018 OklahomaMen's Tennis (3) Year School 2004 Baylor 2019 Texas 2024 TCUOutdoor Track & Field (4) Year School 2009 Texas A&M 2010 Texas A&M 2011 Texas A&M 2019 Texas Tech
YearSchool
2002Texas
2005Texas
Men's Golf (7)
YearSchool
2000Oklahoma State
2006Oklahoma State
2009Texas A&M
2012Texas
2017Oklahoma
2018Oklahoma State
2022Texas
2025Oklahoma State
Men's Gymnastics (9)
YearSchool
2002Oklahoma
2003Oklahoma
2005Oklahoma
2006Oklahoma
2008Oklahoma
2015Oklahoma
2016Oklahoma
2017Oklahoma
2018Oklahoma
Men's Tennis (3)
YearSchool
2004Baylor
2019Texas
2024TCU
Outdoor Track & Field (4)
YearSchool
2009Texas A&M
2010Texas A&M
2011Texas A&M
2019Texas Tech

Women's Sports

Beach Volleyball (1)
Beach Volleyball (1) Year School 2024 TCUWomen's Outdoor Track (8) Year School 1998 Texas 1999 Texas 2005 Texas 2009 Texas A&M 2010 Texas A&M 2011 Texas A&M 2013 Kansas 2023 TexasWomen's Rowing (3) Year School 2021 Texas 2022 Texas 2024 TexasSoftball (8) Year School 2000 Oklahoma 2013 Oklahoma 2016 Oklahoma 2017 Oklahoma 2021 Oklahoma 2022 Oklahoma 2023 Oklahoma 2024 OklahomaWomen's Tennis (2) Year School 2021 Texas 2022 Texas
YearSchool
2024TCU
Women's Outdoor Track (8)
YearSchool
1998Texas
1999Texas
2005Texas
2009Texas A&M
2010Texas A&M
2011Texas A&M
2013Kansas
2023Texas
Women's Rowing (3)
YearSchool
2021Texas
2022Texas
2024Texas
Softball (8)
YearSchool
2000Oklahoma
2013Oklahoma
2016Oklahoma
2017Oklahoma
2021Oklahoma
2022Oklahoma
2023Oklahoma
2024Oklahoma
Women's Tennis (2)
YearSchool
2021Texas
2022Texas
Women's Bowling (5)
YearSchool
1999Nebraska
2001Nebraska
2004Nebraska
2005Nebraska
2009Nebraska

Combined Sports

Equestrian (3)
Equestrian (3) Year School 2002 Texas A&M (Overall) 2012 Texas A&M (Overall) 2022 Oklahoma State (Overall)Rifle (7) 2013 West Virginia 2014 West Virginia 2015 West Virginia 2016 West Virginia 2017 West Virginia 2019 TCU 2024 TCU 2025 West Virginia 2026 West Virginia
YearSchool
2002Texas A&M (Overall)
2012Texas A&M (Overall)
2022Oklahoma State (Overall)
Rifle (7)
2013West Virginia
2014West Virginia
2015West Virginia
2016West Virginia
2017West Virginia
2019TCU
2024TCU
2025West Virginia
2026West Virginia

Other NCAA championships

The following are NCAA championships won by Big 12 members, but in sports not sponsored by the conference.

Combined Sports

Men's/Women's Skiing (7)
YearSchool
1998Colorado
1999Colorado
2006Colorado
2011Colorado
2024Colorado
2025Utah
2026Utah

Conference champions

The Conference sponsors 23 sports, 10 men's and 13 women's.

In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.

All-Time Big 12 Championships by University (through April 9, 2026)
UniversityYearsRegular SeasonPostseasonTotal
Arizona Wildcats2024–present246
Arizona State Sun Devils2024–present257
Baylor Bears1996–present484189
BYU Cougars2023–present055
Cincinnati Bearcats2023–present000
Colorado Buffaloes1996–2011, 2024–present52631
Houston Cougars2023–present213
Iowa State Cyclones1996–present42731
Kansas Jayhawks1996–present252045
Kansas State Wildcats1996–present11718
Oklahoma State Cowboys1996–present1690106
TCU Horned Frogs2012–present171027
Texas Tech Red Raiders1996–present162642
UCF Knights2023–present112
Utah Utes2024–present224
West Virginia Mountaineers2012–present8715

Football

The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.

From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home.

This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs.[citation needed] The Nebraska–Oklahoma rivalry was one of the most intense in college football history.[citation needed] (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format.[citation needed] With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame). Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference." The Big 12 has made it to the Playoffs 8 times from 2014 to 2025. Five Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; TCU in 2022; Texas in 2023; and Arizona State in 2024 and Texas Tech in 2025.

Championship game

The Big 12 Championship Game was approved by all members except Nebraska. It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.

Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20.

After 2010, the game was moved to Arlington for 2011, 2012, and 2013. However, the decision became moot following the 2010 season because the league lacked sufficient members.

In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:

  • The game involves the top two teams following a full round-robin conference schedule.
  • The game involves two divisional winners, each having played a full round-robin schedule in its division.

Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

Bowl affiliations

The following were bowl games for the Big 12 for the 2022 season.[needs update]

PickNameLocationOpposing conference
College Football Playoff
1Sugar BowlNew Orleans, LouisianaSEC
2Alamo BowlSan Antonio, TexasPac-12
3Cheez-It BowlOrlando, FloridaACC
4Texas BowlHouston, TexasSEC
5Liberty BowlMemphis, TennesseeSEC
6Guaranteed Rate BowlPhoenix, ArizonaBig Ten
7‡Armed Forces BowlFort Worth, TexasAAC/C-USA
7‡First Responder BowlDallas, TexasAAC/ACC/C-USA
†The Big 12 champion will go to the Sugar Bowl unless selected for the College Football Playoff. In the event that the conference champion is selected for the playoff, the conference runner-up will go to the Sugar Bowl. In years in which the Sugar Bowl is a CFP semifinal, the Big 12 champion (runner-up if the champion is selected for the CFP) is slotted to the Cotton, Fiesta or Peach Bowls. ‡The seventh selection is a "flex pick."

Rivalries

The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. From that time, the University of Kansas' athletic department did not accept Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold, until men's basketball played in December 2021 and football in September 2025. Sports clubs sponsored by the two universities continued to play each other.

The rivalry between TCU and Baylor, known as the Revivalry, is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 120 times since 1899. Following the 2024 game, TCU leads the series 59–54–7.

After the conference's 2024 expansion, only four rivalries were "protected" (i.e., guaranteed of being played each season)—Arizona–Arizona State, Baylor–TCU, BYU–Utah, and Kansas–Kansas State. These are highlighted in bold in the table below.

Several schools within the Big 12 also maintain rivalries with schools from other conferences. Iowa State plays the University of Iowa Football Team (the latter from the Big 10 Conference) in football each year for the "Cy-Hawk" trophy. Other rivalries include the Iron Skillet football game between TCU and SMU (of the Atlantic Coast Conference-ACC); and the "War on I-4" football game between UCF and USF (of the American Athletic Conference-AAC). However, the latter two rivalry games are no longer played on an annual basis due to conference realignment and scheduling difficulties.

Some of the football rivalries between Big 12 universities include:

RivalryNameTrophyGames played†BeganRecord
Arizona–Arizona StateDuel in the DesertTerritorial Cup991899Arizona 52–45–1
Baylor–Houston311950Tied 15–15–1
Baylor–TCUBluebonnet Battle / Revivalry1201899TCU 60–54–7
Baylor–Texas Tech831929Baylor 42–40–1
BYU–UtahHoly WarBeehive Boot1031896Utah 62–37–4
Cincinnati–UCF112015Cincinnati 6–5
Cincinnati–West Virginia221921West Virginia 18–3–1
Colorado–Kansas State681912Colorado 45–22–1
Colorado–UtahRumble in the Rockies721903Utah 36–33–3
Houston–Texas Tech361951Houston 18–17–1
Iowa State–Kansas StateFarmageddon1081917Iowa State 55–50–4
Kansas–Kansas StateSunflower ShowdownGovernor's Cup1231902Kansas 65–53–5
TCU–Texas TechWest Texas ChampionshipThe Saddle Trophy671926Texas Tech 33–31–3

Men's Basketball

As of the end of the 2025–2026 season, nine current Big 12 members are among the teams with the most wins and/or the highest win percentage in NCAA Division 1 men's basketball: Kansas (#2 in wins, #3 in percentage), Arizona (#13 wins, #7 percentage), Cincinnati (#14 wins, #19 percentage), BYU (#15 wins, #31 percentage), Utah (#19 wins, #22 percentage), West Virginia (#21 wins, #36 percentage), Houston (#37 percentage), Oklahoma State (#41 wins), and Kansas State (#46 wins). On the list of the most Final Four appearances, Kansas is #5, Houston is #11, Cincinnati, Oklahoma State are all tied (with several other schools) at #12 and Arizona is #13.

From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule. When the conference temporarily expanded to 14 members for the 2023–24 season, the 18-game schedule remained, but the double round-robin was discontinued in favor of a new scheduling formula.

In 2024–25, the Big 12 played a 20-game schedule, but due to input from coaches the league will play an 18-game schedule in 2025–26.

Conference champions

Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 13 straight from 2004–05 to 2016–17. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.

SeasonRegular season championTournament champion
1996–97KansasKansas
1997–98Kansas (2)Kansas (2)
1998–99TexasKansas (3)
1999–00Iowa StateIowa State
2000–01Iowa State (2)Oklahoma
2001–02Kansas (3)Oklahoma (2)
2002–03Kansas (4)Oklahoma (3)
2003–04Oklahoma StateOklahoma State
2004–05Oklahoma Kansas (5)Oklahoma State (2)
2005–06Texas (2) Kansas (6)Kansas (4)
2006–07Kansas (7)Kansas (5)
2007–08Texas (3) Kansas (8)Kansas (6)
2008–09Kansas (9)Missouri
2009–10Kansas (10)Kansas (7)
2010–11Kansas (11)Kansas (8)
2011–12Kansas (12)Missouri (2)
2012–13Kansas (13) Kansas StateKansas (9)
2013–14Kansas (14)Iowa State (2)
2014–15Kansas (15)Iowa State (3)
2015–16Kansas (16)Kansas (10)
2016–17Kansas (17)Iowa State (4)
2017–18Kansas [18]*Kansas [11]*
2018–19Kansas State (2) Texas TechIowa State (5)
2019–20Kansas (19 [18])Canceled**
2020–21BaylorTexas
202122Kansas (20 [19]) Baylor (2)Kansas (12 [11])
202223Kansas (21 [20])Texas (2)
202324HoustonIowa State (6)
202425Houston (2)Houston
2025–26Arizona (1)Arizona (1)

In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO. In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX. In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO. In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO. *Due to the use of an ineligible player, Kansas was forced to vacate 15 victories from its 2017-18 season, including the Big 12 regular season and postseason championships the Jayhawks won that year. The bracketed numbers in subsequent are the official number of titles counting those that were vacated. **The 2020 Big 12 Tournament was cancelled due to COVID-19. In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

NCAA tournament performance

Totals through the end of the 2025–26 season.

UniversityAppearancesFinal FoursChampionships
Arizona4051
Arizona State1700
Baylor1731
BYU3200
UCF500
Cincinnati3362
Colorado1620
Houston2670
Iowa State2410
Kansas52154
Kansas State3240
Oklahoma State2962
TCU1100
Texas Tech2010
Utah2941
West Virginia3120

*Arizona has appeared in 39 tournaments; however, their 1999, 2008, 2017 and 2018 Tournament appearance was vacated by the NCAA, officially giving them 35 tournament appearances *Kansas has appeared in 52 tournaments and 16 final fours; however, their 2018 Tournament appearance was vacated by the NCAA, officially giving them 51 tournament appearances and 15 final fours

*Texas Tech has appeared in 21 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 20 tournament appearances.

All-time wins

Source:

TeamBig 12 RecordBig 12 Winning %Overall recordOverall winning %Big 12 regular season championshipsBig 12 tournament championships
Arizona30–8.7891949–1002–1.66011
Arizona State11–27.2891498–1339.528--
Baylor238–270.4691516–1440.5132-
BYU33–23.5891941–1167.625--
UCF23–33.411915–717.561--
Cincinnati23–33.4111948–1110.637--
Houston48–8.8571498–893.62721
Colorado108–181.3741457–1309.527--
Iowa State240–272.4691514–1416.51726
Kansas403–109.7872438–920.7262112
Kansas State224–288.4381768–1275.5812-
Oklahoma State250–262.4881785–1282.58212
TCU88–164.3491358–1504.474--
Texas Tech223–288.4361542–1189.5651-
Utah10–28.2631924–1123.631--
West Virginia120–133.4741895–1202.612--

Totals though the end of the 2025−26 regular season.

All-time series record

Totals from though the end of the 2024–25 season. Includes any regular season match up regardless of conference affiliation or postseason meetings.

Source:

vs. Arizonavs. Arizona Statevs. Baylorvs. BYUvs. UCFvs. Cincinnativs. Coloradovs. Houstonvs. Iowa Statevs. Kansasvs. Kansas Statevs. Oklahoma Statevs. TCUvs. Texas Techvs. Utahvs. West VirginiaTotal
Arizona163–875–721–201–05–027–166–85–45–96–94–02–226–2941–324–3321–226
Arizona State87–1632–822–300–11–314–163–42–26–66–63–62–419–2428–381–0186–311
Baylor5–78–26–72–02–112–1616–4125–2511–3727–2638–57110–9065–852–318–8346–406
BYU20–2130–227–64–03–37–173–83–73–45–56–420–43–4135–1303–2253–236
UCF0–11–00–20–46–182–211–250–31–31–34–12–21–23–01–333–67
Cincinnati0–53–11–23–318–68–133–174–55–58–33–57–12–14–212–13127–92
Colorado16–2716–1416–1217–72–21–83–578–7340–12648–9761–494–313–1912–191–1329–461
Houston6–84–341–168–325–1117–335–35–55–65–510–1351–2632–281–13–0221–159
Iowa State4–52–225–257–33–05–473–785–569–19195–14768–7218–1524–222–210–15410–586
Kansas9–56–637–114–33–15–5126–406–5191–69206–97126–6027–443–92–127–8818–324
Kansas State9–66–626–275–53–13–897–485–5147–9597–20688–6021–1426–262–213–16551–525
Oklahoma State0–46–357–384–61–45–349–6113–1072–6860–12660–8829–1550–285–213–13425–471
TCU2–24–290–1104–202–21–73–426–5115–184–2714–2115–2957–8816–78–19260–406
Texas Tech29–2624–1985–654–32–11–219–1328–3222–249–4326–2628–5088–573–511–18379–384
Utah32–4438–283–2130–1350–32–419–121–12–21–22–22–57–165–36–2249–259
West Virginia3–40–18–182–33–113–121–10–315–108–2716–1313–1319–818–112–6120–132

Big 12 series record

1997 - 2025 as Big 12 Members

Source: Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33–41 so that latter values were used: *

vs. Arizonavs. Arizona Statevs. Baylorvs. BYUvs. UCFvs. Cincinnativs. Coloradovs. Houstonvs. Iowa Statevs. Kansasvs. Kansas Statevs. Oklahoma Statevs. TCUvs. Texas Techvs. Utahvs. West VirginiaTotal
Arizona2–02–01–11–01–01–00–21–11–10–11–01–02–11–01–116–8
Arizona State0–20–10–20–10–12–00–10–10–11–20–10–10–20–11–04–17
Baylor0–21–01–22–02–10–10–324–2010–3428–17 *27–3121–6 *29–282–014–9160–155
BYU1–12–02–13–01–21–00–33–12–02–12–11–10–21–13–023–14
UCF0–11–00–20–31–31–10–30–31–31–12–12–12–12–01–214–25
Cincinnati0–11–01–22–13–11–00–30–30–21–21–22–11–21–11–315–23
Colorado0–10–21–00–11–10–10–20–30–20–10–12–10–10–11–15–19
Houston0–21–03–03–03–03–02–02–13–12–03–01–12–11–03–032–4
Iowa State1–11–020–241–33–03–03–01–217–4430–2920–2515–921–211–09–13 *146–171
Kansas1–11–034–100–23–12–02–01–344–1758–835–1322–3 *34–90–119–8 *256–69
Kansas State1–02–117–28 *2–11–12–11–00–229–308–5819–27 *17–9 *18–24 *0–111–14127–198
Oklahoma State0–11–031–271–21–22–11–00–325–2013–3527–19 *11–1239–241–112–11165–158
TCU0–11–06–21 *1–11–21–21–21–19–153–229–17 *12–118–160–17–1860–130
Texas Tech1–22–028–292–01–22–11–01–221–219–3424–18 *24–3916–8 *1–010–15 *142–171
Utah0–11–00–21–10–21–11–00–10–11–01–01–11–00–10–28–13
West Virginia1–10–19–140–32–13–11–10–313–9 *8–19 *14–1111–1218–715–10 *0–296–94

Baseball

All current Big 12 members sponsor baseball except Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport, and Iowa State, which dropped the sport after the 2001 season. All other former Big 12 members sponsored the sport throughout their tenures in the conference.

Baseball titles by university
TeamSeasonRegular SeasonTournamentTotal
Baseball titles by university Team Season Regular Season Tournament Total Arizona 2025–present 0 1 1 Arizona State 2025–present 0 0 0 Baylor 1997–present 3 1 4 BYU 2024–present 0 0 0 Cincinnati 2024–present 0 0 0 Houston 2024–present 0 0 0 Iowa State 1997–2001 0 0 0 Kansas 1997–present 0 1 1 Kansas State 1997–present 1 0 1 Missouri 1997–2012 0 1 1 Nebraska 1997–2011 3 4 7 Oklahoma 1997–2024 1 3 4 Oklahoma State 1997–present 2 4 6 TCU 2013–present 3 4 7 Texas 1997–2024 10 5 15 Texas A&M 1997–2012 4 3 7 Texas Tech 1997–present 4 1 5 UCF 2024–present 0 0 0 Utah 2025–present 0 0 0 West Virginia 2013–present 2 0 2Baseball titles by season Season Regular season Tournament 1997 Texas Tech Oklahoma 1998 Texas A&M Texas Tech 1999 Texas A&M Nebraska 2000 Baylor Nebraska 2001 Nebraska Nebraska 2002 Texas Texas 2003 Nebraska Texas 2004 Texas Oklahoma State 2005 Baylor† Nebraska Nebraska† 2006 Texas Kansas 2007 Texas Texas A&M 2008 Texas A&M Texas 2009 Texas Texas 2010 Texas Texas A&M 2011 Texas† Texas A&M Texas A&M† 2012 Baylor University Missouri 2013 Kansas State Oklahoma 2014 Oklahoma State TCU 2015 TCU Texas 2016 Texas Tech TCU 2017 TCU† Oklahoma State Texas Tech† 2018 Texas Baylor 2019 Texas Tech Oklahoma State 2020 none none 2021 Texas† TCU TCU† 2022 TCU Oklahoma 2023 Texas† TCU Oklahoma State† West Virginia† 2024 Oklahoma Oklahoma State 2025 West Virginia Arizona
Arizona2025–present011
Arizona State2025–present000
Baylor1997–present314
BYU2024–present000
Cincinnati2024–present000
Houston2024–present000
Iowa State1997–2001000
Kansas1997–present011
Kansas State1997–present101
Missouri1997–2012011
Nebraska1997–2011347
Oklahoma1997–2024134
Oklahoma State1997–present246
TCU2013–present347
Texas1997–202410515
Texas A&M1997–2012437
Texas Tech1997–present415
UCF2024–present000
Utah2025–present000
West Virginia2013–present202
SeasonRegular seasonTournament
1997Texas TechOklahoma
1998Texas A&MTexas Tech
1999Texas A&MNebraska
2000BaylorNebraska
2001NebraskaNebraska
2002TexasTexas
2003NebraskaTexas
2004TexasOklahoma State
2005Baylor†Nebraska
Nebraska†
2006TexasKansas
2007TexasTexas A&M
2008Texas A&MTexas
2009TexasTexas
2010TexasTexas A&M
2011Texas†Texas A&M
Texas A&M†
2012Baylor UniversityMissouri
2013Kansas StateOklahoma
2014Oklahoma StateTCU
2015TCUTexas
2016Texas TechTCU
2017TCU†Oklahoma State
Texas Tech†
2018TexasBaylor
2019Texas TechOklahoma State
2020nonenone
2021Texas†TCU
TCU†
2022TCUOklahoma
2023Texas†TCU
Oklahoma State†
West Virginia†
2024OklahomaOklahoma State
2025West VirginiaArizona

NCAA tournament performance

Totals through the end of the 2025 season.

UniversityNCAA AppearancesCWS AppearancesCWS ChampionshipsChampionship Seasons
Arizona441941976, 1980, 1986, 2012
Arizona State422251965, 1967, 1969, 1977, 1981
Baylor2130-
BYU1620-
Cincinnati800-
Houston2220-
Iowa State320-
Kansas610-
Kansas State600-
Oklahoma State502011959
TCU2060-
Texas Tech1840-
UCF1300-
Utah510-
West Virginia1600-

Broadcasting and media rights

The Big 12's media rights are controlled primarily by ESPN (ABC, ESPN, ESPN2, ESPNU, and ESPN+) and Fox Sports (Fox and FS1). Since 2012, ESPN has sublicensed college basketball games to CBS Sports. Beginning in 2025, ESPN will sublicense college football and basketball games to TNT Sports.

2012 media deal

On September 7, 2012, the Big 12 announced a 13-year agreement with ESPN and Fox valued at $2.6 billion in total. ESPN and Fox split college football rights, while the basketball inventory was held by ESPN with sublicensing options for CBS Sports and Fox Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.

In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024–25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox.

2025 extension deal

On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on Fox Sports for the first time.

  • ESPN: Football games will primarily air in a primetime window on ESPN Rights to the football Big 12 Championship Game Rights to the Big 12 basketball championship Rights to a slate of college basketball games Primary streaming partner under the branding Big 12 Now on ESPN+
  • Fox Sports: 26 football games per season: Rights to a slate of college basketball games
  • TNT Sports College football, men's basketball, and women's basketball games that would normally be broadcast on ESPN's streaming service ESPN+ will be licensed to TNT Sports to be broadcast on TNT and/or TBS, as well as the Max streaming service.
  • CBS Sublicense rights to select college basketball games
  • NFL Network: Will air conference wide Pro Day on NFL Network

Big 12 Studios

In 2024, the Big 12 announced the creation of a Free ad-supported streaming television channel, Big 12 Studios, which will show content related to the games. The channel is operated in partnership with Raycom Sports.

External links