Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London. Curvy Kate officially launched in July 2009 at the Harrogate Lingerie Show.

Curvy Kate previously ran a ‘Star in a Bra’ competition to scout customer models to represent the brand in a section of campaigns, with winners including: Emma Tabor (2008) Lauren Colfer (2009) Laura Ann Smith (2010) Lizzie Haines (2011) Sophie Morgan (2012) Lotte Williams (2013) and Sophia Adams (2015).[citation needed]

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