Enchanted Parks
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Enchanted Parks LLC is an American amusement park company headquartered in Windermere, Florida. The company operates eight properties in the United States, including amusement parks, water parks, and family entertainment centers, with on-site resorts. Founded by James Harhi in 2012 as Innovative Attractions Management, the company originally focused on developing and managing tourist attractions. After acquiring Enchanted Forest Water Safari in 2024 and Diggerland USA in 2025, Enchanted Parks was formed as a spin-off company of Innovative Attractions Management. In 2026, EPR Properties acquired six former Six Flags parks, selecting Enchanted Parks to operate the parks under long-term leases.
History
Innovative Attractions Management
Innovative Attractions Management (IAM) was a hospitality company formed in 2012 in Windermere, Florida. The company primarily focused on development, operating, and marketing tourist attractions. The Daytona Lagoon water park was its first management client. IAM began acquiring attraction properties in the years leading up to its rebranding to Enchanted Parks. On March 1, 2024, IAM acquired the independent park Enchanted Forest Water Safari from the Noonan family. In January 2025, IAM acquired the United States location of Diggerland in West Berlin, New Jersey from the Girlya Family.
Operations as Enchanted Parks
On December 18, 2025, the Delaware Division of Corporations reported that a company named Enchanted Parks Holdings, LLC, was formed.
Between January 8 and 9, 2026, Enchanted Parks filed multiple trademarks with the United States Patent and Trademark Office. These trademarks included the names of parks owned by American amusement park operator Six Flags Entertainment Corporation, including Six Flags St. Louis, Michigan's Adventure, Oceans of Fun, and Six Flags Great Escape Lodge. This led to speculation that these parks would be sold. During a February 2026 earnings call, Six Flags CEO John Reilly commented: "We don't have anything to share today on that front" when asked about the trademarks.
On March 5, 2026, Six Flags announced the divestiture of seven of its park properties to EPR Properties. Following the sale's completion, all six of the United States-based parks would be operated on a 40-year lease by Enchanted Parks, the theme park operator spin-off of Innovation Attractions Management. The six parks were Michigan's Adventure, Schlitterbahn Galveston, Six Flags Great Escape, Six Flags St. Louis, Valleyfair, and Worlds of Fun. The sale was finalized on April 6, 2026, after which Enchanted Parks became the operator of the six parks.
On March 11, 2026, Enchanted Parks announced it selected the Vantage system by WhiteWater West for point of sale and mobile app services. These services would go live by the opening day of each park.
Properties
As of April6,2026[update], Enchanted Parks operates eight properties.
Parks
| Name | Location | Year opened | Year acquired | Notes |
|---|---|---|---|---|
| Enchanted Forest Water Safari | Old Forge, New York | 1956 | 2024 | Owned by EPR Properties; operated by Enchanted Parks. Acquired from the Noonan family. Includes the Calypso's Cove family entertainment center. |
| Diggerland USA | West Berlin, New Jersey | 2014 | 2025 | Owned by EPR Properties; operated by Enchanted Parks. Acquired in January 2025. |
| Great Escape | Queensbury, New York | 1954 | 2026 | Formerly known as Six Flags Great Escape. Acquired from Six Flags, under 40-year operating lease from EPR Properties. Includes the Hurricane Harbor water park. |
| Michigan's Adventure | Muskegon, Michigan | 1956 | Acquired from Six Flags, under 40-year operating lease from EPR Properties. Includes the WildWater Adventure water park. | |
| Mid America Adventure | Eureka, Missouri | 1971 | Formerly known as Six Flags St. Louis. Acquired from Six Flags, under 40-year operating lease from EPR Properties. Includes the Hurricane Harbor St. Louis water park. | |
| Schlitterbahn Galveston | Galveston, Texas | 2006 | Acquired from Six Flags, under 40-year operating lease from EPR Properties. | |
| Valleyfair | Shakopee, Minnesota | 1976 | Acquired from Six Flags, under 40-year operating lease from EPR Properties. Includes the Superior Shores water park. | |
| Worlds of Fun | Kansas City, Missouri | 1973 | Acquired from Six Flags, under 40-year operating lease from EPR Properties. Includes the Oceans of Fun water park. |
Lodging
| Name | Location | Year acquired | Associated park | Notes |
|---|---|---|---|---|
| Old Forge Camping Resort | Old Forge, New York | 2024 | Enchanted Forest Water Safari | Owned by EPR Properties; operated by Enchanted Parks. Acquired from the Noonan family. |
| Water Edge's Inn | ||||
| Great Escape Lodge | Queensbury, New York | 2026 | Great Escape | Acquired from Six Flags, under 40-year operating lease from EPR Properties. Includes the White Water Bay water park. |
| Worlds of Fun Village | Kansas City, Missouri | Worlds of Fun | Acquired from Six Flags, under 40-year operating lease from EPR Properties. |
Leadership
As of August23,2026[update], the executive team of Enchanted Parks consists of:
- James Harhi — chief executive officer, founder
- Franceen Gonzales — chief operating officer
- Lori Franco — chief financial officer
- Michael Fijas — vice president
- Julie Chan — chief people officer
- Una de Boer — chief marketing officer
- Katie Wojdyla — vice president of marketing
- Cathy Dunlap — vice president of lodging
- Jess Lawler — corporate director of social media and communications