Hongqi (marque)

Hongqi (Chinese: 红旗; pinyin: Hóngqí) is a Chinese luxury car brand which is owned and operated by FAW Group. Hongqi was launched in 1958, making it the oldest Chinese passenger car brand. In Chinese, hongqi means "red banner."

Originally, Hongqi models were made exclusively for high-ranking government officials. They ceased production in 1981, but were later resurrected in the mid-1990s.

History

Origins to 1991

While the name has endured, the vehicles that bear the brand name have varied significantly. Originally a dignitary's car, the brand's later vehicles have ranged from serving as taxis to low-end business sedans; during the 60th anniversary of the People's Republic of China parade, the brand returned to its roots by carrying party leaders.

The original Hongqi cars were a luxury item used for the transport of foreign dignitaries and the party elite. Although Chairman Mao Zedong claimed not to have been driven in a Hongqi until Nixon's 1972 visit, he did take a personal interest in the cars from the beginning.

Introduced on 1 August 1958, the first Hongqi was the CA72. By September, a convertible version intended to be used by dignitaries in National Day parades had appeared. The CA72's design was based on a 1955 Chrysler. From the beginning, the full-size Hongqi was equipped with a 147 kW (200 PS; 197 hp) V8 engine. The grille was based on a traditional design of a Chinese fan and remains in use on Hongqis today.

First introduced in 1963, the CA770 had remained in production until 1980, albeit in limited numbers. Around 1,600 of these V8-engined Hongqis were built in total, and over the years, various versions were released, including a 1965 long-wheelbase model with three rows of seats and a 1969 armored version (CA772).

1991 to 2018

Between 1995 and 2006,[citation needed] foreign products were manufactured in China and sold as Hongqi models. These included the Audi 100 (CA7200/CA7220) and the Lincoln Town Car (CA7460). There were two Audi 100-based versions—the more luxurious "Century Star" and the smaller (1.8-litre) Hongqi Mingshi.

FAW began production of the third generation of Hongqi vehicles in 2006. Named the HQ3 and based on the Toyota Crown Majesta, it saw little market success. First year sales totaled near 500, and while the target for the second year was 1,400 units, the HQ3 would not be profitable until annual sales of 5,000 were reached. By October 2007, the price was reduced considerably and the name changed to Shengshi ("Days of Prosperity") in order to better appeal to private buyers. Sales during the first half of 2007 were all from inventory and totalled 788.

Debuting by 2013, 30,000 units of the latest Hongqi model were initially expected to be produced, though a year after launch, less than 5,000 had been sold. Sales are through government procurement; the car is billed as "the official car for minister-level officials." In 2014, the People's Liberation Army purchased at least 1,000 H7 models. A much more expensive model, the L5, was also on sale alongside the H7.

2018 to present

FAW Group held the "Hongqi Brand Strategy Conference" in Beijing's Great Hall of the People on the evening of 8 January 2018. In this conference, the new Hongqi design was released, with a concept car model on display. A new logo was also released at the same time.

From 2018 to 2021, the brand experienced extremely high growth, from 33,000 units in 2018 to over 100,000 in 2019, over 200,000 in 2020, and over 300,000 in 2021, a growth of 63 times in 4 years.

On 8 January 2023, the Hongqi brand released its global strategy for new energy vehicles.

In 2023, Hongqi launched two product lines, "Hongqi Golden Sunflower" and "Hongqi New Energy", based on the main brand, focusing on ultra-luxury cars and pure electric cars respectively.

In 2023, the brand re-entered the minibus market for the first time since selling the Hongqi CA630 minibus in the 1980s, with the 23-seat Hongqi QM7.

In 2023, FAW had internally announced the establishment of the Hongqi Brand Operations Committee and carried out a series of organizational and personnel adjustments.

Current products

Marketed vehicles

For the general public sale, Hongqi has three product lines: the Golden Sunflower series for ultra luxury models, the Energy-Saving series is for the transitional internal combustion engine models, and the New Energy series for electric models.

Golden Sunflower

• Guoli/L5 ultra-luxury full-size sedan, ICE
• Guoya/L1 luxury full-size sedan, HEV
• Guoyao/LS7 luxury full-size SUV, ICE
• Guoyue/QM7 single-decker minibus, ICE

Sedans

• E-QM5 compact sedan, EV
• H5 compact sedan, ICE/HEV/PHEV
• Tiangong 05/EH5 compact sedan, EV
• H6 mid-size liftback sedan, ICE
• EH7 mid-size sedan, EV
• H7 full-size sedan, PHEV
• H9 full-size sedan, ICE

SUVs

• HS3 compact SUV, ICE/PHEV
• Tiangong 06/EHS5 compact SUV, EV
• HS5 mid-size SUV, ICE/PHEV
• HS6 mid-size SUV, PHEV
• HS7 mid-size SUV, ICE/PHEV
• Tiangong 08/EHS7 mid-size SUV, BEV
• HS9 full-size SUV, PHEV
• E-HS9 full-size SUV, BEV

MPV

• HQ9 full-size MPV, ICE/PHEV

• Hongqi Guoli
• Hongqi Guoya
• Hongqi Guoyao
• Hongqi Guoyue
• Hongqi E-QM5
• Hongqi H5
• Hongqi Tiangong 05
• Hongqi H6
• Hongqi EH7
• Hongqi H9
• Hongqi HS3
• Hongqi Tiangong 06
• Hongqi HS5
• Hongqi HS6
• Hongqi HS7
• Hongqi Tiangong 08
• Hongqi HS9
• Hongqi E-HS9
• Hongqi HQ9

Official state cars

Before 2014, Chinese paramount leaders generally used vehicles supplied by the host country when visiting a foreign country. This custom began to change in November 2014, when President Xi Jinping, brought his own Hongqi L5 presidential car on a state visit to New Zealand as an official state car.

Traditionally, the Chinese paramount leaders used Hongqi as ceremonial cars in the anniversary parade of the People's Republic of China. The ceremonial cars like CA7600J, CA772TJ, CA770TJ and CA7601J are more retro-looking which inherited from CA72, the very first model of Hongqi brand which used by Chairman Mao Zedong on 10th anniversary of the People's Republic of China.

The Chinese Government uses Hongqi primarily as state guest car to host foreign head of state. The current state guest car fleet consists of Hongqi L5 and its variants L7 and L9. These vehicles are not available for sale to the public.

Former models

Post-2010s

Pre-2010s

Concept cars

Hongqi will sometimes make an appearance at autoshows held on Chinese soil, showing off a concept car that attracts attention.

At the 2005 Shanghai International Auto Exhibition, a Hongqi HQD concept car was displayed.

A Hongqi SUV concept was unveiled at the 2007 Beijing International Automotive Exhibition.

At the 2015 Shanghai International Auto Exhibition, Hongqi displayed a concept SUV radically different from its 2007 entry.

At the 2018 Beijing International Auto Exhibition, Hongqi unveiled the electric sports car E-Jing GT Concept.

At the 2019 Frankfurt Motor Show, Hongqi unveiled the sports car S9 and the SUV E115.

At the 2021 Shanghai International Auto Exhibition, Hongqi unveiled the luxury limousine L-Concept.

• Hongqi S9
• Hongqi E115
• Hongqi HQD concept car
• Hongqi E-LS

HQE

Not strictly a concept car, the V12-powered Hongqi HQE was used by high-ranking official Hu Jintao during parades celebrating the 60th anniversary of the People's Republic of China. It appeared on an official list of upcoming models in 2010 with a retail price of 1.2 million US dollars (which would have made it the most expensive Chinese-built car in history). This model has since been shown at the 2010 Beijing Auto Show as the CA7600L. It is equipped with a 300 kW (408 PS; 402 hp) 6.0 L V12 engine developed in-house.

S9

Similarly to the HQE, The Hongqi S9, is not strictly a concept car, it is set to start production in Italy with Silk-FAW, a joint venture between the FAW group and American based design firm Silk EV. the S9 is luxury sports car powered by a combustion 4.0 L twin-turbo V8 engine associated with a hybrid system, providing it with an output of 1,381 hp. The production version of the S9 was introduced in 2021 Auto Shanghai.

E-LS

Extreme off-roader

Five door SUV, quad-motor 1300hp PHEV, triple differential lock, 85 litre fuel tank, 65kWh battery, 7kW V2L, lidar.

Relationship with Bestune

Hongqi and another FAW Group brand, Bestune, have exhibited some overlap. In 2007, due to flagging sales, Hongqi showrooms were merged with those of the new Bestune brand. It was thought that giving the Hongqi brand more sales outlets would increase turnover. At the 2010 Beijing Auto Show, Bestune models were shown "under the Hongqi naming series," and until 2011 the two brands both used the Hongqi "circled one" badging.

Sales

China

A total of 2,534 Hongqi vehicles were sold in China in 2013, making it the 67th largest-selling car brand in the country in that year (and the 41st largest-selling Chinese brand). Hongqi sold 2,774 cars in 2014 and became the 72nd largest car brand in China.

In January 2022, the 2022 China FAW and Hongqi Brand News Annual Conference was held. Data showed that the company's Hongqi brand sales exceeded 300,000 units in 2021, a year-on-year increase of 50.1%, ranking first among the second camp of luxury car brands in the Chinese market. Its growth rate ranks first among luxury car brands.

On January 1, 2024, the retail sales of the Hongqi brand in 2023 exceeded 370,000 units, a year-on-year increase of 29.5%, with positive growth for 6 consecutive years, and its market share ranked first among Chinese brands in the China ICE vehicle market with more than 150,000 yuan.

Overseas

Hongqi has had a presence in Dubai since December 2018, with 20 vehicles of the H5 and H7 models sold for use in the 2019 NEXT summit.

On December 30, 2020, Hongqi exported 400 H9 and H5 sedans, HS7 and HS5 SUVs to Jeddah in Saudi Arabia.

In September 2021, Hongqi has launched in Norway.

On February 1, 2022, Hongqi launched in Vietnam with the E-HS9 and H9 being the first vehicle to be sold. Hongqi has a presence in Israel as of April 6, 2022 with the launch of the Hongqi E-HS9 under the Samelet Group.

In December 2022, Hongqi launched in Denmark with the E-HS9.

In January 2023, Hongqi launched in Sweden with the E-HS9. Due to poor sales, the model received a significant price cut (300,000 SEK or appx 30,000 USD) half a year later.

In popular culture

A 1978 Hongqi CA770 was featured in a 2017 episode of Jay Leno's Garage.

The Hongqi L5 was reviewed by Jeremy Clarkson in a 2019 film for The Grand Tour taking place in China. Armed with western luxury cars, Clarkson and the other presenters sought to prove that Anglo luxury cars are inferior through a series of performance challenges.

Honqgi E-HS9 was widely reviewed by European and American motor publications, for example AutoWeek[nl], Autocar, InsideEVs, Motor Norge, Norsk elbilforening[no], Bil Magasinet[da], SvD, DagensPS[sv], Teknikens Värld.

See also

• Automobile manufacturers and brands of China
• List of automobile manufacturers of China

External links

• (in Chinese)