The Hy-Vee PERKS 250 is a 250-lap, 218.75-mile NASCAR O'Reilly Auto Parts Series race at Iowa Speedway in Newton, Iowa. The race has been held in May or June from 2011 to 2019 and was going to be held again in 2020 before being canceled due to the COVID-19 pandemic. The race was removed from the Xfinity Series schedule entirely in 2021. The race returned to the schedule in 2024.
In the race's first year in 2011, Ricky Stenhouse Jr. earned his first win in what was then the Nationwide Series despite his engine blowing coming to the start/finish line on the last lap. His Roush Fenway Racing teammate Carl Edwards, who was running 2nd, could not see through the smoke coming from Stenhouse's car and as a result, he hit the back of Stenhouse's car which allowed him to cross the start/finish line 1st and win.
The race had different title sponsor almost every year in its first stint on the schedule. The revived Circuit City brand was the race's title sponsor in the last of those years in 2019. On March 27, 2024, Hy-Vee was announced as the title sponsor of the race in 2024 in its first year on the series' schedule since 2019. The grocery store has been the title sponsor of the IndyCar Seriesdoubleheader races at the track since 2022. The store is highlighting their rewards program PERKS in the name of the race. The track also announced in that announcement that the 2024 race had been sold out.
The U.S. Cellular 250 was a 250-lap, 218.75-mile NASCAR Xfinity Series race which was held at Iowa Speedway in Newton, Iowa every summer from 2009 to 2019. It was traditionally held in late July or early August, while U.S. Cellular was the title sponsor every year since the event's inception with different presenting sponsors over the years. The race was canceled in 2020 due to the COVID-19 pandemic before being removed from the schedule entirely in 2021.