Iffat Rahim

Iffat Rahim, also known as Iffat Omar (in Punjabi and Urdu: عفت رحیم), née Rahim, is a Pakistani actress, model, host, and writer who achieved success in the late 1980s and 1990s.

Iffat has two Lux Style Award for Best TV Actress nominations. In 2023, she was awarded PTV Icon award by the Prime Minister of Pakistan Shehbaz Sharif for her contributions to the media industry.

Early life

Iffat completed her early education from Escena Foundation in Gulberg. She went to Government College for Girls at Lahore and got a degree of Bachelors. Later she went to Punjab University at Lahore and did her masters in Fine Arts.

Career

Iffat was noticed by journalist Khalida Yousaf when she saw her picture and she encouraged her towards acting and modeling. She started working as a model in her early teens and debuted as an actress in drama Nangay Paon. Later she worked in multiple PTV dramas. She is known for her role as Aapa Ji (Rukhsana) in the Pakistani drama series Mohabbat Aag Si which created acclaim and recognition including Award for Best Actor Female Jury.

She won an award for best fashion magazine host at the Indus TV's first award show in 2004. She has also participated in Mehman Nawaz Reality Cooking show on See TV and made up to the semi-final. In 2019, she produced and hosted the web series, Say It All with Iffat Omer.

Media image

Iffat often stays in the limelight. She is very vocal about protection of women's rights and has a liberal approach. She consistently voices her opinion through her X (Twitter) account. She often criticized the former Prime Minister of Pakistan Imran Khan for his misogynistic remarks.

She has a YouTube channel "Say It All With Iffat Omar" where she interviews celebrities. Her interviews are well received by the audience.

Cybercrime case

In a 2018 tweet, Meesha Shafi accused Ali Zafar for sexual harassment. Iffat voiced her support for Shafi, despite Zafar denied the claims and started a legal battle. He launched a cybercrime case as well, where the Federal Investigation Agency also booked the actress.

Personal life

Iffat married Omar, a CSS Officer, producer, and director. They have a daughter, Noor-e-Jehan.

Filmography

Television series

Telefilm

Film

Host

Awards and nominations

External links

• at IMDb