John Darius Bikoff (born September 21, 1961) is an American entrepreneur, founder and CEO of Energy Brands.

Early life

His father, William, was the owner of a real estate management company and was also a metals importer.

In 2007, Bikoff sold Energy Brands to the Coca-Cola Company for $4.1 billion. This deal earned Bikoff personally $325 million. The brand is known mostly for the product VitaminWater.

Personal life

J. Darius and Jill Bikoff were married in 2003 and have two children. He owns a four-bedroom, 2 bathroom apartment condo in New York City.