Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider.

Acquisition

In 2005, Rakuten acquired LinkShare for US$425 million in cash, making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.

Rebranding

Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.

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