Martin Alper (1942 – June 7, 2015) was a video game designer and the former President of Virgin Interactive, once one of the largest companies in the field. Alper was a co-founder of Mastertronic, which went on to become Virgin Interactive following its acquisition by Richard Branson. He was involved with the development of Command & Conquer at Westwood Studios and Shiny Entertainment who developed The Matrix and Earthworm Jim. He was also the person who approached Westwood Studios co-founder Brett Sperry about creating Dune II.[citation needed] In an interview he also explained how he fired Rob Landeros and Graeme Devine so they could set-up their own company Trilobyte during the development of The 7th Guest.

Alper also provided the voice acting for EVA in the original Command & Conquer: Red Alert.

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