Mytheresa.com is a listed e-commerce company in the luxury fashion sector based in Munich, Germany. Mytheresa sells ready-to-wear, shoes, bags, and accessories for womenswear, menswear and kidswear as well as lifestyle products and jewelry globally.

Since 2025, it has served as the flagship brand of the LuxExperience group, which also owns Net-A-Porter, Mr Porter, and Yoox.

History

Origins and Early Growth (1987–2014)

In 1987, Susanne and Christoph Botschen opened the "Theresa" boutique in Munich city center, where they sold designer fashion for women. In 2006, the couple supplemented the physical store by founding an online store, Mytheresa, which offers ready-to-wear, shoes, accessories, and fine jewelry from more than 250 designers.

Mytheresa expanded its offering to include kidswear in 2019, menswear in 2020.

Independence and IPO (2020–2021)

In May 2020, after Neiman Marcus filed for Chapter 11 bankruptcy, Mytheresa was carved out of the bankruptcy estate by financial investors and temporarily financed via shareholder loans of USD 200 million. In January 2021, the immediate parent company, MYT Netherlands, was listed on the NYSE, resulting in USD 407 million in issue proceeds, which were used to repay the shareholder loans. The remainder of the proceeds was used to finance the company's strong growth.

In 2022, Mytheresa expanded its luxury offering to include home décor and lifestyle products with the introduction of the “Life” category. In 2023, the range was supplemented with Certified Pre-Owned watches in collaboration with Bucherer, and the Fine Jewelry category was further expanded. In autumn 2023, Mytheresa opened a new 55,000 m² distribution center at Halle/Leipzig Airport.

Expansion and YNAP Acquisition (2022–2025)

In October 2024, it was announced that Mytheresa would acquire Richemont's online luxury fashion and accessories business Yoox Net-A-Porter (YNAP), subject to regulatory approval, in exchange for Richemont acquiring a 33% equity stake in Mytheresa.

In April 2025, Mytheresa acquired YNAP from Richemont. As of May 1, 2025, the parent company MYT Netherlands Parent B.V. was renamed LuxExperience B.V.

Leadership

Effective January 1, 2026, Francis Belin assumed the position of CEO at Mytheresa. Prior to this, the manager served as President for the Asia-Pacific region at the auction house Christie’s, bringing with him expertise from previous roles at Swarovski and Richemont. Belin succeeded Michael Kliger, who transitioned into the role of CEO of the parent company, LuxExperience, after more than ten years at the helm of Mytheresa.

Operations

The company operates websites in English, German, French, Italian, Arabic, Chinese, Korean, and Spanish, delivering to over 130 countries.

See also