Toothpaste packaging with the nurdle shape as part of the design

A nurdle is the wave shaped blob often seen in toothpaste advertisements or on the packaging of toothpaste tubes.

Conflicts

In July 2010, the companies Colgate-Palmolive and GlaxoSmithKline engaged in a lawsuit over the nurdle. Colgate stated that the nurdle on their toothpaste which had the text "Triple Action", was infringed on by the toothpaste by Glaxo, more specifically Aquafresh, which said "Triple Protection".