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PVR INOX Pictures Limited is the film distribution arm of PVR INOX, which also owns PVR Cinemas and INOX Leisure, two of the largest multiplex companies in India. It was earlier named PVR Pictures, but post the merger with INOX Leisure, it was rebranded as PVR INOX Pictures in 2023.
History
The company has its origin in Priya Cinema in Vasant Vihar in South Delhi, which was bought by the current owner 's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.
Its CEO is Kamal Gianchandani, and its current promoters are Ajay Bijli and Sanjeev Kumar Bijli. Ajay Bijli is the managing director of PVR INOX Ltd while Sanjeev Kumar Bijli is the executive director of PVR INOX Ltd.[citation needed]
Recently, the group had a tie-up with HP to open Asia's first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida.[citation needed]
Merger with INOX:
In April 2023, following the merger of PVR Cinemas and INOX Leisure Limited, the company was rebranded as PVR INOX Pictures Limited to reflect the unified identity of the parent organisation, PVR INOX Limited.
The distribution division benefited from the expanded reach of the combined entity, which operates over 1,650+ screens across 350+ locations in India. This increased screen count enabled the company to reach larger and more diverse audiences.