Sami Antero Järvi (Finnish: [ˈsɑmiˈɑnteroˈjærʋi]; born 28 March 1970), better known by his pen name Sam Lake ('Järvi' is Finnish for lake), is a Finnish video game writer and director. He is the creative director at Remedy Entertainment, known for his writing (as well as his likeness) on the popular Max Payne video game series (in which photos of his face were used as Max Payne's face), and Alan Wake.

Career

Lake at E3 at the Los Angeles Convention Center in 2005

Lake attended University of Helsinki studying English literature around 1995. He was introduced to video games through a long-time friend Petri Järvilehto, one of the early members of Remedy Entertainment. Remedy was developing their first game Death Rally and needed text for the game, and Järvilehto asked Lake, one of the few people Remedy knew in writing, to help. Lake accepted the offer, and has since remained with the company.

Max Payne

Lake played several roles in the development of Max Payne (2001). He wrote the game's story and script and helped design levels. Because of the game's budget, Remedy could not hire actors. As a result, Lake, along with other Remedy programmers, artists and staff played the roles. Lake became the face model for the title character and he even got his mother to portray Nicole Horne, the game's main antagonist, whereas his father played Alfred Woden.

In the sequel, Max Payne 2: The Fall of Max Payne (2003), the expanded budget meant Lake could stick to writing. The game's script ended up being about four times as long as some movie scripts. For the sequel, the budget increase allowed the team to hire professional actors to model for the graphic novel cutscenes and Lake was subsequently replaced by actor Timothy Gibbs. However, if the player should watch any of the TV set shows during the game, they will see that Lake models for various characters in Max Payne's meta, in TV shows and billboards, such as John Mirra in the television show Address Unknown as well as "Lord Valentine" and "Mama" in Lords and Ladies, and, finally, "Dick Justice" in Dick Justice.

The ending theme song, "Late Goodbye" which appears in various points of the game, often sung by in game characters, is based on a poem by Lake. The song was written by the Finnish rock band Poets of the Fall.

Mob boss Vinnie Gognitti remarks that the creator of Max Payne's in-game cartoon series, Captain Baseball Bat Boy, is a man named Sammy Waters, which is a play on the name Sam Lake.[citation needed]

In the Max Payne film which was released in 2008, Sam Lake also provided some writing help, though mostly for the character background.[citation needed]

Alan Wake

Lake was the lead writer for the 2010 "psychological action thriller" Alan Wake, which went on to receive numerous awards and a positive critical reception for its characters and story.

The first game also features references to Lake's earlier work with Max Payne when the player is allowed to read a few pages from the protagonist's novel The Sudden Stop. When opened, the pages are voiced by James McCaffrey, the voice of Max Payne, and makes clear references to the previous games, such as the troubled character's murdered wife and baby, and his abuse of painkillers.

Lake appears as a fictional movie star version of himself in the 2023 sequel Alan Wake II, during an in-game interview where he appears as a guest on a talk show along with the title character. Lake also lent his likeness for the character of Alex Casey, with the voice once again provided by James McCaffrey. Lake also appears as himself in the game's first downloadable content expansion, "Night Springs".

Works

YearTitleRole(s)
1996Death RallyWriting
2001Max PayneStory and screenplay, graphic novel model
2003Max Payne 2: The Fall of Max PayneWriter
2010Alan WakeDirector, writer
2012Alan Wake's American NightmareCreative director and writer
2016Quantum BreakCreative director and executive producer
2019ControlConcept and writer
Death StrandingVeteran Porter model
2023Alan Wake IIDirector, Creative director, Lead Writer, Alex Casey's model & motion capture
2025Dead TakeFrank Gardeu

Awards and nominations

Lake won the Lifetime Achievement Award at the 25th Game Developers Choice Awards at the Moscone Center in San Francisco, California, 2025
YearAwardCategoryNominated workResultRef.
202023rd Annual D.I.C.E. AwardsOutstanding Achievement in Character (Jesse Faden)ControlNominated
Outstanding Achievement in StoryNominated
202427th Annual D.I.C.E. AwardsGame of the YearAlan Wake IINominated
Adventure Game of the YearNominated
Outstanding Achievement in Character (Saga Anderson)Nominated
Outstanding Achievement in StoryNominated
20th British Academy Games AwardsPerformer in a Supporting RoleNominated
202514th New York Game AwardsAndrew Yoon Legend Award—N/aWon
25th Game Developers Choice AwardsLifetime Achievement AwardWon

External links