Galaxy Unpacked

Galaxy Unpacked is an annual event held by Samsung Electronics where it showcases new mobile devices for consumers, including smartphones, tablets, and wearables. It was first held as Samsung Mobile Unpacked in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore. For successive releases, the event has frequently been held in Barcelona, New York City, and San Francisco and, as of 2015, has been branded under the Galaxy Unpacked moniker.

The event includes keynote presentations for product launches, delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones. Live broadcasts of Galaxy Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation. Only Samsung executives, members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Members Stars are invited to attend.

History

The first Galaxy Unpacked event was held on 15 June 2009 in Singapore. From 2010 through 2019, the locations of Unpacked were held from Barcelona, Spain, Berlin, Germany, San Diego, USA, London, United Kingdom, New York City, USA, and San Francisco, USA.

In August 2020, due to the COVID-19 pandemic, Samsung held their event virtually for the first time to launch its Galaxy Note 20 series of devices like the Galaxy Z Fold 2, and Galaxy Tab S7. It was broadcast live, yet without the attendance of an audience, from the company's headquarters in Suwon, South Korea. The event garnered to over 56 million accumulated views.

Samsung hosted the Galaxy Unpacked event in San Francisco, USA on February 1, 2023 returning to its previous format, inviting a live audience to attend.

The Galaxy Unpacked for Samsung's Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 series, and Galaxy Tab S9 series was held on July 26, 2023, at 12PM GMT (8PM KST) in Seoul, South Korea, where BTS member SUGA (Min Yoon-gi) made an appearance. His song Daechwita, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first Unpacked event to be held in Samsung's home country with a live audience in attendance.

The first Galaxy Unpacked for 2024 took place on January 17 at the SAP Center in San Jose, California, where Samsung announced their new generative Galaxy AI and the Galaxy S24 Series of mobile devices. They also officially introduced their Galaxy Ring device at the end of the event for a release date of July 2024. During the event, Pokimane made a special guest appearance showcasing AI features of the new phones.

3 virtual events were held in May, September and October 2025.

List of Unpacked/Galaxy Unpacked Events

See also

• Samsung Developer Conference (SDC)