A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods. Furniture stores, florists, sporting goods stores, and bookstores are all specialty stores. Stores such as Athlete’s Foot (sports shoes only) are considered superspecialty stores. A category killer is a specialty store with a high volume of sales and extensive product selection within its category.

Specialty stores compete with other types of retailers such as supermarkets, showrooms, jewelry shop, department, wine shop, milk bar , big box, general, hardware and variety stores, shop in shop.