Sulwhasoo (Korean: 설화수; Hanja: 雪花秀) is a South Korean skincare and cosmetics brand launched by Amorepacific Corporation in 1997. Seolhwa (Hanja: 雪花) means a plum blossom that blooms in the snow. It is a brand that uses Korean traditional herbal ingredients as its main components and releases products that combine them with modern skincare science.

Ambassadors