The Creative Counsel
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The Creative Counsel is a South African advertising agency founded in 2001 by school friends Gil Oved and Ran Neu-Ner.
Overview
The company grew to become one of South Africa's largest advertising agencies (by staff and turnover), one of South Africa's largest private first-time employers, and South Africa's top marketing, media and advertising company.
Acquisition
In 2015 the company was acquired by the Publicis Group in a deal estimated to be worth over R1.5-billion. The sale was reported as the largest business transaction in Africa and the largest agency buyout in South African history.