The ReFrame Stamp

The ReFrame Stamp for Gender-Balanced Production certification is awarded by ReFrame to corporations and media that show progress toward gender equality and greater representation of women in key roles.

History

On June 8, 2018, the ReFrame Stamp program was launched to promote and recognize gender-balanced productions in film and television based on data from IMDbPro on how many women are involved in a production in front of and behind the camera. On September 26, the Stamp program expanded to include submissions for TV shows and movies from cable and streaming platforms. ReFrame entered into a partnership in February 2020 with Delta Air Lines in which two in-flight channels dedicated to films and television programs respectively with the ReFrame Stamp would be featured. The ReFrame Movie Channel launched with 29 initial offerings including Wonder Woman, The Hate U Give, Ocean's 8, and Lady Bird. The ReFrame Show Channel's initial releases included Supergirl, Empire, How to Get Away With Murder, and Better Things. These offerings were planned to cycle on a monthly basis with additions in each lineup.

Submission process

Qualifying films must be distributed either theatrically or via streaming, while TV shows are counted in relation to the calendar for the Emmy Awards. Films and television which are not considered top 100 grossing projects may be considered through a rolling open call via a manual submission process.

During any given submission period, the individual entering the information regarding the feature film which has been distributed theatrically or via streaming must utilize the Narrative Feature, Animated Feature, or Television submission form. As of 2019, information provided in each submission must include the project title, year of release, studio (or platform), distributor, and contact information for both a production and studio/distributor representative. The submission must specify the positions of each woman involved in qualifying areas for consideration, as well as whether each of those specified is a person of color. Appeals for ReFrame Stamp submissions are reviewed using an independent panel and may be submitted via email.

Criteria

Based on a points system, narrative films and animated films and TV programs must achieve four points within the eight defined qualifying categories with at least two points in the categories of female director, writer, and lead. Double points are awarded for women of color in important positions. Screen time analysis is done with the Geena Davis Inclusion Quotient (GD-IQ)[clarification needed], while points are calculated by an algorithm and given to the films or TV programs that meet the requirements. After the stamp is awarded, a logo is added to the end credits. The criteria are subject to change accordingly with the evolving industry.

Film

• Female lead (Top 1 slot listed on the call sheet) 1 point for a female lead 2 points for a female lead of color
• Female co-lead (Top 2-5 slots on the call sheet) 1 point for a female lead 2 points for a female lead of color
• Female representation on screen 1 point when 50% of the screen time is female 2 points when 25% of the screen time is females of color
• Female director 1 point for a female director 2 points for a female director of color
• Female writer 1 point for a credited female writer 2 points for a credited female writer of color
• Female producer 1 point for a female producer 2 points for a female producer of color
• 50% of department heads are female 1 point for 50% female department heads 2 points for 25% female department heads of color
• 50% of crew members 1 point for 50% female crew 2 points for 25% female crew of color

Television

• Female lead (Top 1 slot listed on the call sheet) 1 point for a female lead 2 points for a female lead of color
• Female season regulars (Top 2-5 slots on the call sheet) 1 point if 50% of season regulars are female 2 points if 25% of season regulars are females of color
• Female showrunner 1 point for a female showrunner 2 points for a female showrunner of color
• Female writing staff 1 point if 50% of writing staff are female writers (per season) 2 points if 25% of writing staff are female writers of color (per season)
• Female producer 1 point for at least one female non-writing producer 2 points for at least one female non-writing producer of color
• Female director 1 point for 50% of episodes directed by female directors (per season) 2 points for 25% of episodes directed by female directors of color (per season)
• Designated female production personnel 1 point if 50% of the designated production personnel are female 2 points if 25% of the designated production personnel are female of color
• Female crew 1 point for 50% female crew 2 points for 25% female crew of color

Winners and nominees

Film

2017 Narrative and Animated Feature Recipients

Announced June 7 and August 28, 2018

2018 Feature Recipients

Announced March 6, 2019

2019 Top 100-Grossing Narrative Feature Recipients

Announced February 26, 2020

2020 Top 100-Grossing Narrative Feature Recipients

Announced February 17, 2021

Television

2017–2018 Television Recipients

Announced November 13, 2018

2017–2018 Top 100 Most Popular Television Recipients

Announced January 14, 2020

2018–2019 Top 100 Most Popular Television Recipients

Announced January 14, 2020

2019–2020 Top 100 Most Popular Television Recipients

Announced September 15, 2020

2020–21 Top 200 Most Popular Television Recipients

Announced on July 20, 2021

See also

• Bechdel test

External links