A stand selling Dorling Kindersley books, which are often used as examples of the utopian scholastic aesthetic

Utopian scholastic is a kitsch aesthetic based upon the visual identity of edutainment media produced from the late 1980s to late 1990s, such as nonfiction books (especially the Eyewitness series), multimedia encyclopedias on CD-ROM, documentaries, scientific communication programs, and open educational resources (OER).

This aesthetic often incorporates animals, historical imagery, planets and other celestial objects, and other things that are associated with education.

The term was first coined in 2017 by the Facebook group "utopian scholastic designs from a pre-9/11 world", as a spin-off from the Global Village Coffeehouse group. These groups would later evolve into the more centralized Consumer Aesthetics Research Institute.[citation needed]

In the mid-2020s, this niche style of cultural study has been revisited as a response to anti-intellectualism through the understanding of the role of universal exhibitions' total artwork and cabinets of curiosities' encyclopedic knowledge in the development of steampunk, cyberpunk, vaporwave, and solarpunk nostalgia retrowave.

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