Vogue Adria

Vogue Adria is the edition of the American fashion and lifestyle monthly magazine Vogue which serves the countries of Bosnia and Herzegovina, Croatia, Montenegro, Serbia, and Slovenia. The magazine is printed in Croatian and Serbian, while the online version is available in English and Slovene as well. The magazine has been in publication since March 2024. The editor-in-chief is Belgrade-based media mogul Milan Đačić.

Background

The magazine's launch was announced in June 2023 by Condé Nast, the owner of Vogue, in collaboration with Media 3.0 Publishing, which was founded by Sonja Kovacs, Nenad Janjatović, and Milan Đačić.

Kovacs was the editor-in-chief of Elle Srbija and the regional editorial director of Elle, Men's Health, Cosmopolitan and National Geographic. Janjatović and Đačić were the creative director and fashion director, respectively, of Elle Srbija, while Đačić also was the editor-in-chief of Elle Man Srbija.

Editor-in-chief

History

In December 2023, Vogue Adria's creative team was announced. Đačić was elected editor-in-chief; Teodora Jeremić—an art historian, curator and editor—was elected director of publications; Nives Bokor was elected digital director; Petar Trbović was elected fashion director; Filip Koludrović was elected creative director; Dragana Krtinić was elected art director; Kristina Mikulić was elected beauty editor; Tina Kovačiček was elected lifestyle editor; Tina Lončar was elected fashion editor; Tena Razumović Žmara was elected culture editor, while Selena Ljubičanović and Jelena Madirazza became part of the marketing team.

The first issue of the magazine was published 12 March 2024, with the Serbian model Nataša Vojnović featured on the cover, photographed by Koludrović and dressed in an archival piece by Alber Elbaz. The issue bore the headline "Nova zora" ("A New Dawn"), a "phrase that sounds the same and has the same meaning in all Balkan countries".

The magazine was presented at a gala on 9 March, in the Belgrade Fair – Hall 1. The gala featured performances of the Zrenjanin Philharmonic Orchestra and choir, who performed "O Fortuna" from Carl Orff's Carmina Burana; Katarina Ranković, who performed folk songs "Bella ciao" and "Ederlezi" on a piano; and Rade Šerbedžija, who recited Tin Ujević's poem "Everyday Lamentations".

On 11 December 2024, the magazine organised the Vogue Adria Christmas Ballet, a performance of Pyotr Ilyich Tchaikovsky's The Nutcracker at the Croatian National Theatre in Zagreb. A humanitarian event, its goal was to raise funds for Zagreb's Classical Ballet School and Silvija Hercigonja Artistic Dance School.

Vogue Living Adria was launched in April 2025, dedicated to lifestyle and design. An event was organized in Milan during Salone del Mobile in collaboration with Asko. The debut issue was covered by Teget co-founders Ana Kraš and Ruben Moreira.

In March 2026, the magazine celebrated its second anniversary. To mark the milestone, it featured American actor Connor Storrie, a breakout star of the Canadian television series Heated Rivalry, on its cover and released a special collector's set pairing the issue with Rachel Reid's novel Heated Rivalry, on which the series is based. The novel also served as the first title released as part of the magazine's Vogue Adria Book Club, a literary initiative dedicated to promoting books, authors, and contemporary literary culture.

List of Vogue Adria cover models

2024

2025

2026

See also

• Vogue, American edition in publication since 1892

External links

• official website
• at Models.com