WWBR (100.9 FM) is a radio station broadcasting a country music format. Licensed to Big Rapids, Michigan, it first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.

HD Radio

On September 7, 2025, WWBR's HD2 subchannel changed their format from classic rock (which moved to new sign-on WWRW 98.9 FM Big Rapids, branded as "Rewind 98.9") to contemporary Christian, branded as "Smile FM". WWBR-HD2's translator W256CC moved from 99.1 FM to 95.1 FM.

Previous logos

External links

  • in the FCC Licensing and Management System
  • in Nielsen Audio's FM station database
  • in the FCC Licensing and Management System
  • at FCCdata.org
  • in the FCC Licensing and Management System
  • at FCCdata.org

43°39′50″N 85°28′55″W/43.664°N 85.482°W/ 43.664; -85.482