YH Entertainment (Korean: YH엔터테인먼트), formerly known as Yuehua Entertainment (Chinese: 乐华娱乐; pinyin: Yuèhuá Yúlè; Korean: 위에화 엔터테인먼트), is a privately held Chinese multinational entertainment group and talent agency based in Beijing. The company was founded in June 2009 by former Huayi Brothers employee Du Hua. Yuehua is involved in television production and distribution, movie production, artist management and training, music and music video production, public relations, and entertainment marketing. Yuehua Entertainment had partnerships with the South Korean companies Pledis Entertainment, Starship Entertainment, and SM Entertainment. It received criticism of unfair treatment to the artists

Yuehua Entertainment received series-B financing from Gravity Media and CMC Capital in August 2014. CMC Capital invested US$49 million into the group and became its strategic shareholder at the completion of financing. In 2014, Yuehua Entertainment established a Korean branch located in Gangnam-gu, Seoul, South Korea. Yuehua announced plans for further expansion of their Korean branch operations beginning in February 2016. In 2019, Yuehua Entertainment's Korean branch moved to a new building. On November 17, 2025, Yuehua Entertainment was rebranded to YH Entertainment.

China

Groups

VTuber groups

  • A-SOUL
  • EOE

Bands

  • NEVERLAND

Soloists

Actors/Actresses

Drama/Film Directors

Notable trainees

South Korea

Groups

Soloists

Actors

Model

  • Hwang Hyun-joo

Notable trainees

North America

Soloists

  • Emma Louise

Former artists

China

South Korea

External links