Zee Telugu also known as Z Telugu is an Indian Telugu language general entertainment pay television channel in India. It was launched on 12 September 2004 as Alpha TV Telugu. and was rebranded as Zee Telugu on 18 May 2005. The channel is owned by Zee Entertainment Enterprises. Zee Entertainment Enterprises also launched a Telugu movie channel named Zee Cinemalu in September 2016.

Establishment

In 2004, Zee Network had channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu channel making its first entry in southern region was expected to launch by August 2004, but the launch did not take place until September. The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed Hindi film Sholay from Hindi into Telugu as an experiment.

History

In September 2005, the channel announced that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.

ZEE Telugu logos
ZEE Telugu logo history

By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market from a mass market to a segmented market of young professionals.

In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa, a Telugu-language singing competition scheduled to run for 35 episodes. Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by N. C. Karunya.

Reception

WeekYearBARC ViewershipRef.
Mega CitiesRank
Week 232021280.295
Week 252021295.835
Week 132023267.215
Week 162023289.065
Week 172023284.444
Week 222023278.775
Week 262023283.385
Week 302023300.345
Week 32024289.025
Week 262025300.25
Week 422025276.455
Week 442025277.445
Week 452025288.745
Week 472025286.444
Week 482025282.485
Week 492025298.644
Week 502025275.885
Week 512025286.814
Week 522025283.755
Week 42026269.175
Week 52026258.525
Week 102026267.075
Week 112026274.235
Week 122026274.55

Sister channel

Zee Cinemalu

Zee Cinemalu is an Indian Telugu movies pay television channel offers Telugu language movies. It launched on 4 September 2016 and it is the sister channel of Zee Telugu. The channel is owned by Zee Entertainment Enterprises.

Programming

External links