Sony Group Corporation, colloquially known as Sony, is a Japanese multinational conglomerate headquartered at the Sony City building in Minato, Tokyo. The Sony Group encompasses various businesses, including electronics, imaging and sensing (Sony Semiconductor Solutions), film and television (Sony Pictures Entertainment), music (Sony Music Group and Sony Music Entertainment Japan), video games (Sony Interactive Entertainment), and others.

Sony was founded in 1946 as Tokyo Tsushin Kogyo K.K. by Masaru Ibuka and Akio Morita. In 1958, the company adopted the name Sony Corporation. Initially an electronics firm, it gained early recognition for products such as the TR-55 transistor radio and the CV-2000 home video tape recorder, contributing significantly to Japan's post-war economic recovery. After Ibuka's retirement in the 1970s, Morita served as chairman until 1994, overseeing Sony's rise as a global brand recognized for innovation in consumer electronics. Landmark products included the Trinitron color television, the Walkman portable audio player, and the co-development of the compact disc.

Expanding beyond electronics, Sony acquired CBS Records in 1988 and Columbia Pictures Entertainment in 1989, while also entering the home video game console market with the launch of the PlayStation in 1994. In Japan, the company further diversified by establishing a financial services division in 2001, that would be turned into a separate company in September 2025, with the group maintaining 20% of the shares. In 2021, the company was renamed Sony Group Corporation as it transitioned into a holding company structure, with its electronics business continuing under the name Sony Corporation.

In 2020, Sony held a 55% share of the global image sensor market, making it the largest image sensor manufacturer, the second largest camera manufacturer, a semiconductor sales leader, and the world's third-largest television manufacturer by sales.

Although Sony is not part of a traditional keiretsu, it has historical ties to the Sumitomo Mitsui Financial Group, dating back to the 1950s when it relied exclusively on Mitsui Bank for financing. Sony is publicly traded on the Tokyo Stock Exchange (a component of the Nikkei 225 and TOPIX Core30 indices) and also maintains American depositary receipts on the New York Stock Exchange, where it has been listed since 1961. As of 2021, it ranked 88th on the Fortune Global 500 and 57th on the 2023 Forbes Global 2000 list.

History

Tokyo Tsushin Kogyo

Sony's first product was an electric rice cooker in the late 1940s.

Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in Shirokiya, a department store building in the Nihonbashi area of Tokyo. The company started with a capital of ¥190,000 and a total of eight employees. On 7 May 1946, Ibuka was joined by Akio Morita to establish a company called Tokyo Tsushin Kogyo(東京通信工業, Tōkyō Tsūshin Kōgyō; Tokyo Telecommunications Engineering Corporation). The company built Japan's first tape recorder, called the Type-G. In 1958, the company changed its name to "Sony".

Name

Tokyo Tsushin Kogyo founders Morita and Ibuka realized that to achieve success and grow, their business had to expand to the global market, which required labeling their products with a short and easy brand name. While looking for a romanized name, they at first strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK. The company occasionally used the syllabic acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Teletech" until Akio Morita discovered that there was an American company already using Teletech as a brand name.

The name "Sony" was chosen for the brand as a mix of two words: one was the Latin word "sonus", which is the root of sonic and sound, and the other was "sonny", a common slang term used in 1950s America to call a young boy. In 1950s Japan, "sonny boys" was a loan word in Japanese, which connoted smart and presentable young men, which Akio Morita and Masaru Ibuka considered themselves to be.

The first Sony-branded product, the TR-55 transistor radio, appeared in 1955, but the company name did not change to Sony until January 1958.

At the time of the change, it was unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval.

Globalization

1950s–2000s

Advertising for transistor radio models TR-6, TR-63, TR-72 (1957), and TR-1819 "Cube Radio" (1966)

According to Schiffer, Sony's TR-63 radio "cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid-1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5million units by the end of 1968.

Sony co-founder Akio Morita founded Sony Corporation of America in 1960. In the process, he was struck by the mobility of employees between American companies, which was unheard of in Japan at that time. When he returned to Japan, he encouraged experienced, middle-aged employees of other companies to consider joining Sony. The company filled many positions in this manner, and inspired other Japanese companies to do the same. Moreover, Sony played a major role in the development of Japan as a powerful exporter during the 1960s, 1970s and 1980s, supplying the U.S. Military with bomb parts used in the Vietnam War. It also helped to significantly improve American perceptions of "made in Japan" products. Known for its production quality, Sony was able to charge above-market prices for its consumer electronics and resisted lowering prices.

A Sony TR-730 transistor radio made in Japan, c.1960

In 1971, Masaru Ibuka handed the position of president over to his co-founder Akio Morita. Sony began a life insurance company in 1979, one of its many peripheral businesses. Amid a global recession in the early 1980s, electronics sales dropped and the company was forced to cut prices. Sony's profits fell sharply. "It's over for Sony", one analyst concluded. "The company's best days are behind it."

Around that time, Norio Ohga took up the role of president. He encouraged the development of the compact disc (CD) in the 1970s and 1980s, and of the PlayStation in the early 1990s. Ohga went on to purchase CBS Records in 1988 and Columbia Pictures in 1989, greatly expanding Sony's media presence. Ohga would succeed Morita as chief executive officer in 1989.

Before moving to Sony City in 2006, Sony was headquartered for nearly six decades in Tokyo's Gotenyama complex

Under the vision of co-founder Akio Morita and his successors, the company had aggressively expanded into new businesses. Part of its motivation for doing so was the pursuit of "convergence", linking film, music and digital electronics via the Internet. This expansion proved unrewarding and unprofitable, threatening Sony's ability to charge a premium on its products as well as its brand name. In 2005, Howard Stringer replaced Nobuyuki Idei as chief executive officer, marking the first time that a foreigner had run a major Japanese electronics firm. Stringer helped to reinvigorate the company's struggling media businesses, encouraging blockbusters such as Spider-Man while cutting 9,000 jobs. He hoped to sell off peripheral business and focus the company again on electronics. Furthermore, he aimed to increase cooperation between business units, which he described as "silos" operating in isolation from one another. In a bid to provide a unified brand for its global operations, Sony introduced a slogan known as "make.believe" in 2009. Despite some successes, the company faced continued struggles in the mid- to late-2000s.

2010s

Ginza Place in Tokyo, housing Sony's flagship showroom and retail hub across three floors

In 2012, Kazuo Hirai was promoted to president and CEO, replacing Stringer. Shortly thereafter, Hirai outlined his company-wide initiative, named "One Sony" to revive Sony from years of financial losses and bureaucratic management structure, which proved difficult for former CEO Stringer to accomplish, partly due to differences in business culture and native languages between Stringer and some of Sony's Japanese divisions and subsidiaries. Hirai outlined three major areas of focus for Sony's electronics business, which include imaging technology, gaming and mobile technology, as well as a focus on reducing the major losses from the television business.

In February 2014, Sony announced the sale of its Vaio PC division to a new corporation owned by investment fund Japan Industrial Partners and spinning its TV division into its own corporation as to make it more nimble to turn the unit around from past losses totaling $7.8billion over a decade. Later that month, it announced that it would be closing 20 stores. In April, the company announced that it would be selling 9.5million shares in Square Enix (roughly 8.2 percent of the game company's total shares) in a deal worth approximately $48million. In May 2014 the company announced it was forming two joint ventures with Shanghai Oriental Pearl Group to manufacture and market Sony's PlayStation game consoles and associated software in China. The same year, it closed 20 US retail locations.

Sony Store (after rebranding from Sony Style) in Markville Shopping Centre, Canada

In 2015, Sony purchased Toshiba's image sensor business.

It was reported in December 2016 by multiple news outlets that Sony was considering restructuring its U.S. operations by merging its TV and film business, Sony Pictures Entertainment, with its gaming business, Sony Interactive Entertainment. According to the reports, such a restructuring would have placed Sony Pictures under Sony Interactive's CEO, Andrew House, though House would not have taken over day-to-day operations of the film studio. According to one report, Sony was set to make a final decision on the possibility of the merger of the TV, film, & gaming businesses by the end of its fiscal year in March of the following year (2017).

In 2017, Sony sold its lithium-ion battery business to Murata Manufacturing. That same year, the company closed its iconic Sony Building in Tokyo's Ginza district to begin a multi-phase site redevelopment.

In 2019, Sony merged its mobile, TV and camera businesses.

2020s

Ginza Sony Park, a multi-level public venue and event space created on the site of the former iconic Sony Building

On 1 April 2020, Sony Electronics Corporation was established as an intermediate holding company to own and oversee its electronics and IT solutions businesses.

On 19 May 2020, the company announced that it would change its name to Sony Group Corporation as of 1 April 2021. Subsequently, Sony Electronics Corporation would be renamed to Sony Corporation. On the same day the company announced that it would turn Sony Financial Holdings (currently Sony Financial Group), of which Sony already owns 65.06% of shares, to a wholly owned subsidiary through a takeover bid.

On 1 April 2021, Sony Corporation was renamed Sony Group Corporation. On the same day, Sony Mobile Communications Inc. absorbed Sony Electronics Corporation, Sony Imaging Products & Solutions Inc., and Sony Home Entertainment & Sound Products Inc. and changed its trade name to Sony Corporation.

In April 2021, PlayStation Studios closed its Japan Studio, absorbing its remaining development teams and resources into Team Asobi.

In 2024, Sony closed several of its PlayStation Studios developers, shutting down London Studio in May as part of broader company-wide layoffs, followed by the closures of mobile developer Neon Koi and Firewalk Studios in October.

In January 2025, Sony celebrated the grand opening of the newly constructed Ginza Sony Park in Tokyo's Ginza district, replacing the former historic Sony Building with an open urban park structure.

In February 2026, Sony announced the closure of PlayStation Studios subsidiary Bluepoint Games and in March shut down Dark Outlaw Games.

In March 2026, Sony and Chinese electronics manufacturer TCL Electronics signed agreements to form a strategic joint venture for the home entertainment business, covering consumer televisions, professional displays, and home audio systems. Under this agreement, Chinese firm TCL holds a 51% controlling stake to handle global development, manufacturing, and distribution, while Sony retains 49% and provides brand licensing and core technologies.

In July 2026, Sony sparked widespread public backlash and community protests after announcing plans to phase out physical media disc production for PlayStation consoles starting from January 2028, fueling intense debates over game preservation and digital ownership rights.

Formats and technologies

Sony has historically been notable for creating its own in-house standards for new recording and storage technologies, instead of adopting those of other manufacturers and standards bodies, while its success in the early years owes to a smooth capitalization on the Digital Compact Cassette standard introduced by Philips, with which Sony went on to enjoy a decades-long technological relationship in various areas.

Sony (either alone or with partners) has introduced several of the most popular recording formats, including the 3.5-inch floppy disk, compact disc and Blu-ray disc.

Video recording

A Sony Betamax tape

Sony introduced U-matic, the world's first videocassette format, in 1971, but the standard was unpopular for domestic use due to the high price.

The company subsequently launched the Betamax format in 1975. Sony was involved in the videotape format war of the early 1980s, when it was marketing the Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketbase and became the worldwide standard for consumer VCRs.

Betamax is, for all practical purposes, an obsolete format. Sony's professional-oriented component video format called Betacam, which was derived from Betamax, was used until 2016 when Sony announced it was stopping production of all remaining 1/2-inch video tape recorders and players, including the Digital Betacam format.

In 1985, Sony launched its Handycam products and the Video8 format. Video8 and the follow-on hi-band Hi8 format became popular in the consumer camcorder market.

Visual display

Sony held a patent for its proprietary Trinitron until 1996.

Sony introduced the Triluminos Display, the company's proprietary color reproduction enhancing technology, in 2004, featured in the world's first LED-backlit LCD televisions. It was widely used in other Sony's products as well, including computer monitors, laptops, and smartphones. In 2013, Sony released a new line of televisions with an improved version of the technology, which incorporated quantum dots in the backlight system. It was the first commercial use of quantum dots.

In 2012, the company revealed a prototype of an ultrafine RGB LED display, which it calls the Crystal LED Display.

Audio recording

Front side of a Sony MiniDisc

In 1987 Sony launched the 4mm DAT or Digital Audio Tape as a new digital audio tape standard.

Sony introduced the MiniDisc format in 1992 as an alternative to Philips DCC or Digital Compact Cassette and as a successor to the Compact Cassette. Since the introduction of MiniDisc, Sony has attempted to promote its own audio compression technologies under the ATRAC brand, against the more widely used MP3. Until late 2004, Sony's Network Walkman line of digital portable music players did not support the MP3 standard natively.

In 2004, Sony built upon the MiniDisc format by releasing Hi-MD. Hi-MD allows the playback and recording of audio on newly introduced 1 GB Hi-MD discs in addition to playback and recording on regular MiniDiscs. In addition to saving audio on the discs, Hi-MD allows the storage of computer files such as documents, videos and photos.

Audio encoding

SDDS logo

In 1993, Sony challenged the industry standard Dolby Digital 5.1 surround sound format with a newer and more advanced proprietary motion picture digital audio format called SDDS (Sony Dynamic Digital Sound). This format employed eight channels (7.1) of audio opposed to just six used in Dolby Digital 5.1 at the time. Ultimately, SDDS has been vastly overshadowed by the preferred DTS (Digital Theatre System) and Dolby Digital standards in the motion picture industry. SDDS was solely developed for use in the theatre circuit; Sony never intended to develop a home theatre version of SDDS.

Sony and Philips jointly developed the Sony-Philips digital interface format (S/PDIF) and the high-fidelity audio system SACD. The latter became entrenched in a format war with DVD-Audio. Still, neither gained a major foothold with the general public. CDs had been preferred by consumers because of the ubiquitous presence of CD drives in consumer devices until the early 2000s when the iPod and streaming services became available.

In 2015, Sony introduced LDAC, a proprietary audio coding technology which allows streaming high-resolution audio over Bluetooth connections at up to 990kbit/s at 32 bit/96kHz. Sony also contributed it as part of the Android Open Source Project starting from Android 8.0 "Oreo", enabling every OEM to integrate this standard into their own Android devices freely. However the decoder library is proprietary, so receiving devices require licenses. On 17 September 2019, the Japan Audio Society (JAS) certified LDAC with its Hi-Res Audio Wireless certification. Currently the only codecs with the Hi-Res Audio Wireless certification are LDAC and LHDC, another competing standard.

Optical storage

Sony played a central role in developing key optical media standards, including the CD (1983), DVD (1997) and Blu-ray (2006).

Sony demonstrated an optical digital audio disc in 1977 and soon joined hands with Philips, another major contender for the storage technology, to establish a worldwide standard. In 1983, the two companies jointly announced the Compact Disc (CD). In 1984, Sony launched the Discman series, an expansion of the Walkman brand to portable CD players. Sony began to improve performance and capacity of the novel format. It launched write-once optical discs (WO) and magneto-optical discs which were around 125MB size for the specific use of archival data storage, in 1986 and 1988 respectively.

In the early 1990s, two high-density optical storage standards were being developed: one was the MultiMedia Compact Disc (MMCD), backed by Philips and Sony, and the other was the Super Density Disc (SD), supported by Toshiba and many others. Philips and Sony abandoned its MMCD format and agreed upon Toshiba's SD format with only one modification. The unified disc format was called DVD and was introduced in 1997.

Sony was one of the leading developers of the Blu-ray optical disc format, the newest standard for disc-based content delivery. The first Blu-ray players became commercially available in 2006. The format emerged as the standard for HD media over the competing format, Toshiba's HD DVD, after a two-year-long high-definition optical disc format war.

Sony's laser communication devices for small satellites rely on the technologies developed for the company's optical disc products.

Disk storage

Front side of a Sony 3.5-inch (89mm) floppy disk

In 1983, Sony introduced 90mm micro diskettes, better known as 3.5-inch (89mm) floppy disks, which it had developed at a time when there were 4" floppy disks, and many variations from different companies, to replace the then on-going 5.25" floppy disks. Sony had great success and the format became dominant. 3.5" floppy disks gradually became obsolete as they were replaced by current media formats. Sony held more than a 70 percent share of the market when it decided to pull the plug on the format in 2010.

Sony still develops magnetic tape storage technologies along with IBM, and are one of only two manufacturers of Linear Tape-Open (LTO) cartridges.

Flash memory

In 1998, Sony launched the Memory Stick format, the flash memory cards for use in Sony lines of digital cameras and portable music players. It has seen little support outside of Sony's own products, with Secure Digital cards (SD) commanding considerably greater popularity. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro. The company has also released USB flash drive products, branded under the Micro Vault line.

Communication

Sony introduced FeliCa, a contactless IC card technology primarily used in contactless payment, as a result of the company's joint development and commercialization of Near-Field Communication (NFC) with Philips. The standard is largely offered in two forms, either chips embedded in smartphones or plastic cards with chips embedded in them. Sony plans to implement this technology in train systems across Asia.

In 2019, Sony launched the ELTRES, the company's proprietary low-power wide-area wireless communication (LPWAN) standard.

Video gaming

SNES-based PlayStation prototype

Until 1991, Sony had little direct involvement with the video game industry. The company supplied components for other consoles, such as the sound chip for the Super Famicom from Nintendo, and operated a video game studio, Sony Imagesoft. As part of a joint project between Nintendo and Sony that began as early as 1988, the two companies worked to create a CD-ROM version of the Super Famicom, though Nintendo denied the existence of the Sony deal as late as March 1991. At the Consumer Electronics Show in June 1991, Sony revealed a Super Famicom with a built-in CD-ROM drive, named the "Play Station" (also known as SNES-CD). However, a day after the announcement at CES, Nintendo announced that it would be breaking its partnership with Sony, opting to go with Philips instead but using the same technology. The deal was broken by Nintendo after they were unable to come to an agreement on how revenue would be split between the two companies. The breaking of the partnership infuriated Sony President Norio Ohga, who responded by appointing Kutaragi with the responsibility of developing the PlayStation project to rival Nintendo.

At that time, negotiations were still on-going between Nintendo and Sony, with Nintendo offering Sony a "non-gaming role" regarding their new partnership with Philips. This proposal was swiftly rejected by Kutaragi who was facing increasing criticism over his work with regard to entering the video game industry from within Sony. Negotiations officially ended in May 1992 and in order to decide the fate of the PlayStation project, a meeting was held in June 1992, consisting of Sony President Ohga, PlayStation Head Kutaragi and several senior members of Sony's board. At the meeting, Kutaragi unveiled a proprietary CD-ROM-based system he had been working on which involved playing video games with 3D graphics to the board. Eventually, Sony President Ohga decided to retain the project after being reminded by Kutaragi of the humiliation he suffered from Nintendo. Nevertheless, due to strong opposition from a majority present at the meeting as well as widespread internal opposition to the project by the older generation of Sony executives, Kutaragi and his team had to be shifted from Sony's headquarters to Sony Music, a completely separate financial entity owned by Sony, so as to retain the project and maintain relationships with Philips for the MMCD development project (which helped lead to the creation of the DVD)

Continued research and development

In 2021, the WIPO's annual review of the World Intellectual Property Indicators report ranked Sony's as ninth in the world for the number of patent applications published under the PCT System. 1,793 patent applications were published by Sony during 2020. This position is up from its previous ranking as 13th in 2019 with 1,566 applications.

Business units

Sony at Westfield Riccarton shopping centre in Christchurch, New Zealand

Sony offers a wide variety of product lines in many areas. At its peak, it was dubbed as a "corporate octopus", for its sprawling ventures from private insurance to chemicals to cosmetics to home shopping to a Tokyo-based French food joint, in addition its core businesses such as electronics and entertainment. Even after it has unwound many business units including Sony Chemicals and Vaio PC, Sony still runs diverse businesses.

As of 2020, Sony is organized into the following business segments: Game & Network Services (G&NS), Music, Pictures, Electronics Products & Solutions (EP&S), Imaging & Sensing Solutions (I&SS), Financial Services, and Others. Usually, each business segment has a handful of corresponding intermediate holding companies under which all the related businesses are folded into, such as Columbia Records being part of Sony Music Group, a subsidiary and, at the same time, a holding company for Sony's music businesses, along with SMEJ.

Electronics

Sony Corporation (Sony Electronics Corporation until 1 April 2021) is the electronics business unit of the Sony Group. It primarily conducts research and development (R&D), planning, designing, manufacturing and marketing for electronics products. Sony Global Manufacturing & Operations Corporation (SGMO) is a wholly owned subsidiary of Sony Corporation and responsible for managing manufacturing operations both in Japan and overseas, through its own factories as well as third party contract manufacturers.

Audio

First Walkman TPS-L2 from 1979

In 1979, Sony released the world's first portable music player, the Walkman, bundled with the MDL-3L2 headphones. This line fostered a fundamental change in music listening habits by allowing people to carry music with them and listen to music through lightweight headphones. Originally used to refer to portable audio cassette players, the Walkman brand has been widely adopted by the company to encompass its portable digital audio and video players as well as a line of former Sony Ericsson mobile phones.

In October 1982, Sony introduced the CDP-101, the world's first commercially available Compact Disc player. Its commercial success demonstrated the viability of digital audio, effectively initiating the transition away from vinyl records and cassette tapes.

In November 1984, Sony released the D-50, the world's first portable Compact Disc player. In late 1985, Sony released the D-50 Mk II, marking the official launch of the Discman brand name printed directly on the chassis. In 1997, Sony officially retired the Discman brand and rebranded its portable CD player lineup under the CD Walkman name.

In 1999, Sony's first portable digital audio players were introduced; one was a player using Memory Stick flash storage created by the Walkman division, and the other was a smaller pen-sized player with embedded flash storage created by the Vaio division; both accompanied with Sony's OpenMG copyright protection technology and PC software for music transfer. Sony continue to develop Walkman digital audio players, although it was unable to capture the large share and influence in the digital world as it did in the cassette era.

In 2025, a model TPS-L2 cassette Walkman from 1979 was included in Pirouette: Turning Points in Design, an exhibition at the Museum of Modern Art featuring "widely recognized design icons [...] highlighting pivotal moments in design history."

Sony is a major audio products manufacturer and one of the active noise control technology leaders.

Sony's high-end microphones and headphones for professional use are produced at Sony/Taiyo Corporation, a designated special subsidiary at which 67% of employees have a disability, in Ōita Prefecture, Japan.

Video

TV8-301, Sony's first television set, 1960
Sony President Akio Morita presents a television model to São Paulo Governor Laudo Natel, 1972

Sony unveiled the TV8-301 in late 1959 and released it in May 1960 as its first television set, which was also the world's first all-transistor portable television. In 1968, the company introduced the Trinitron brand name for its lines of cathode-ray tube (CRT) televisions and computer monitors. In 1989, Sony introduced the 43-inch Trinitron PVM-4300, which became the largest commercial CRT television ever manufactured.

In 1997, Sony introduced the flat-screen FD Trinitron series under the WEGA brand, which eliminated glass curvature to minimize image distortion and glare. Sony introduced its first large-screen home LCD television in 2002 with the WEGA KLV-17HR1. The company continued to use the WEGA brand for its LCD and projection televisions until summer 2005, at which point it introduced the BRAVIA name for its line of high-definition LCD televisions, projection units, and home theater equipment. In 2008, after a 40-year production run, Sony formally ended global manufacturing of its Trinitron CRT televisions.

Sony WEGA LCD television

Sony expanded the BRAVIA range over the following years by adopting several new display formats. In 2007, Sony released the 11-inch XEL-1 as the world's first commercial OLED television, and later introduced consumer OLED BRAVIA models starting in 2017. During the height of 3D home media trends in 2010, the company released its first 3D-capable BRAVIA LCD HDTVs utilizing active-shutter glasses. That same year, Sony introduced the world's first HDTV powered by Google TV. In 2012, Sony debuted its first 4K Ultra HD television, the 84-inch XBR-84X900. In 2019, Sony launched its first 8K Ultra HD television, the ZG9. In 2022, Sony introduced QD-OLED technology through the BRAVIA XR A95K, alongside its first Mini LED displays via the X95K and Z9K series. In 2026, Sony introduced RGB Mini LED technology in the flagship BRAVIA 9 II model to improve backlight performance.

During the height of the CRT era, Sony held a major portion of the global television market, driven by the success of its Trinitron lineup, which captured up to 20% of the television market in certain years. By 2012, intense competition from South Korean rivals such as Samsung and LG, along with rising Chinese manufacturers like TCL and Hisense, reduced its share to under 10% globally, causing consecutive years of business losses. In response, Sony deliberately shifted away from high-volume sales to focus on premium, large-format displays sold at higher price points. Sony's global television market share dropped below 2% by 2025.

Sony developed dedicated gaming displays tailored for its interactive entertainment hardware and PC gaming markets. In late 2011, Sony Computer Entertainment launched the 24-inch PlayStation 3D Display, which featured active-shutter 3D technology and proprietary "SimulView" feature that allowed two players wearing 3D glasses to view distinct, full-screen 2D gameplay images simultaneously from a single screen. In June 2022, Sony expanded beyond its console accessory line by launching INZONE, a dedicated sub-brand of high-performance gaming monitors and headsets aimed at PC and PlayStation 5 gamers.

Sony built a dominant presence in the film and television production industry by developing dedicated professional master monitors. Under its TRIMASTER brand, Sony produced industry-standard reference displays engineered specifically for colorists, cinematographers, and post-production studios to evaluate raw footage with exact color accuracy and dynamic range. The line evolved from legacy CRT broadcast monitors to high-grade professional OLED panels, such as the BVM-E250 introduced in 2011 and the 4K HDR PVM-X2400 introduced in 2020.

One of Sony's BRAVIA 3D television's

Sony restructured its television business to reduce operational costs, downsizing internal units and outsourcing display panel production through corporate partnerships. In 2004, Sony established S-LCD Corporation as a major joint venture with Samsung Electronics to produce seventh-generation TFT LCD panels, but later sold its entire 50% stake back to Samsung for approximately $940 million in December 2011. Sony also entered into a joint venture with Sharp Corporation in July 2009 to operate Sharp Display Products Corporation for large-sized LCD panel production, an agreement that was eventually terminated in May 2012 as Sony parted ways. To streamline operations and focus on larger panel applications, Sony merged its small-and-medium LCD business with those of Toshiba and Hitachi to form Japan Display Inc. in 2012. In 2015, Sony integrated its medium-to-large OLED display business unit into JOLED, a joint venture formed alongside Panasonic and Innovation Network Corporation of Japan. JOLED eventually filed for bankruptcy protection and ceased operations in 2023 after failing to achieve commercial profitability against larger competitors.

Sony BRAVIA television, 2012

Since 2017, Sony shifted entirely toward sourcing display panels from external suppliers rather than fabricating them internally. For its premium OLED lineup, Sony partnered directly with South Korean display manufacturers, sourcing WOLED panels from LG Display, while simultaneously purchasing QD-OLED panels from Samsung Display for flagship models such as the A95 series or BRAVIA 8 II.

In early 2026, Sony further extended its manufacturing transformation by entering a binding agreement with Chinese TCL Electronics to form a global joint venture named BRAVIA Inc., scheduled to begin operations in April 2027. Under the agreement, TCL acquired a 51% controlling stake while Sony retained 49%, transferring its entire home entertainment business, including consumer and commercial displays, product development, logistics and global manufacturing assets, to the new entity. Under the agreement, Sony retained control over product design, image processing technology, and brand standards under the Sony and BRAVIA names.

The logo of BRAVIA television. Its backronym is "Best Resolution Audio Visual Integrated Architecture".

Over the decades, Sony's television and monitoring technologies have earned prominent industry recognitions and technical honors. In 1973, Sony’s Trinitron technology received a Technology & Engineering Emmy Award, making it the first Emmy presented to a video display innovation. Flat-panel developments brought further technical accolades, including a 2012 Emmy for the BVM-E250 OLED reference monitor and a subsequent 2021 Emmy award for the 4K HDR BVM-X300, both setting color accuracy standards for professional broadcast and film mastering. In the consumer space, flagship BRAVIA OLED models have consistently earned top industry titles, including seven consecutive "King of TV" honors at the annual Value Electronics TV Shootout from 2018 to 2025 and multiple EISA Best Product awards.

Photography and videography

A Sony Cyber-shot digital camera

Sony offers a wide range of digital cameras. Its point-and-shoot models are branded Cyber-shot, while DSLRs and mirrorless models are branded Alpha, though Sony no longer makes DSLRs. It also produces action cameras and camcorders, with the company's cinema-grade products being sold under the CineAlta name.

Sony demonstrated a prototype of the Sony Mavica in 1981 and released it for the consumer market in 1988. The first Cyber-shot was introduced in 1996. Sony's market share of the digital camera market fell from a high of 20% to 9% by 2005.

Sony entered the market for digital single-lens reflex cameras in 2006 when it acquired the camera business of Konica Minolta. Sony rebranded the company's line of cameras as its Alpha line. Sony is the world's third largest manufacturer of the cameras, behind Canon and Nikon respectively.

In 2010, Sony introduced its first mirrorless interchangeable-lens cameras, which were the NEX-3 and the NEX-5. They also started a new lens mount system, which was the E-mount. There were quite a few NEX models out there, when Sony decided to melt the NEX series into the Alpha series. The first Alpha MILC was the α3000, which was introduced in August 2013. It was followed by the Full-Frame α7 and α7R in October, then the successors of the NEX-5, the NEX-6 and NEX-7, the α5000 and the α6000 in 2014. The α6000 became the most popular MILC ever and Sony became the largest MILC manufacturer.

Computing

Four-function electronic desktop calculator (early 1970s)
Notebook Sony Vaio. Sony axed its loss-making PC business in 2014.

Sony produced computers (SMC-777[jp] personal computer, MSX home computers and NEWS workstations) during the 1980s. The company withdrew from the computer business around 1990. Sony entered again into the global computer market under the new VAIO brand, began in 1996. Short for "Video Audio Integrated Operation", the line was the first computer brand to highlight visual-audio features.

Sony faced considerable controversy when some of its laptop batteries exploded and caught fire in 2006, resulting in the largest computer-related recall to that point in history.

In a bid to join the tablet computer market, the company launched its Sony Tablet line of Android tablets in 2011. Since 2012, Sony's Android products have been marketed under the Xperia brand used for its smartphones.

On 4 February 2014, Sony announced that it would sell its VAIO PC business due to poor sales and Japanese company Japan Industrial Partners (JIP) will purchase the VAIO brand, with the deal finalized by the end of March 2014. As of 2018, Sony maintained a 5% stake in the new, independent company.

In the 1990s, Sony was contracted to manufacture laptop computers for Apple and Dell. The Raspberry Pi Foundation delegates the manufacture of its single-board computers to Sony. Most Raspberry Pi computers are made at Sony UK Technology Centre in Pencoed, Wales, UK.

Healthcare and biotechnology

Sony has targeted medical, healthcare and biotechnology business as a growth sector in the future. The company acquired iCyt Mission Technology, Inc. (renamed Sony Biotechnology Inc. in 2012), a manufacturer of flow cytometers, in 2010 and Micronics, Inc., a developer of microfluidics-based diagnostic tools, in 2011.

In 2012, Sony announced that it would acquire all shares of So-net Entertainment Corporation, the largest shareholder of M3, Inc., an operator of portal sites (m3.com, MR-kun, MDLinx and MEDI:GATE) for healthcare professionals.

On 28 September 2012, Olympus and Sony announced that the two companies will establish a joint venture to develop new surgical endoscopes with 4K resolution (or higher) and 3D capability. Sony Olympus Medical Solutions Inc. (Sony 51%, Olympus 49%) was established on 16 April 2013.

On 28 February 2014, Sony, M3 and Illumina established a joint venture called P5, Inc. to provide a genome analysis service for research institutions and enterprises in Japan.

Mobility

Xperia, the product device name for a range of smartphones from Sony
A historical Sony CMD-CD5 mobile phone released in 2000

In 2000, Sony was a marginal player in the mobile phone market with a share of less than 1 percent. In 2001, Sony entered into a joint venture with Swedish telecommunications company Ericsson, forming Sony Ericsson Mobile Communications. Initial sales were rocky, and the company posted losses in 2001 and 2002. However, Sony Ericsson reached a profit in 2003. The company distinguished itself with multimedia-capable mobile phones, which included features such as cameras. These were unusual at the time. Despite its innovations, Sony Ericsson faced intense competition from Apple's iPhone, which was released in 2007. From 2008 to 2010, amid a global recession, Sony Ericsson slashed its workforce by several thousand. In 2009, Sony Ericsson was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG). By 2010, its market share had fallen to sixth place. Sony acquired Ericsson's share of the venture in 2012 for over US$1billion. Sony Mobile focuses exclusively on the smartphone market under the Xperia brand.

In 2013, Sony contributed to around two percent of the mobile phone market with 37million mobile phones sold. Sony Mobile's sales reached a peak in 2014 with 40million handsets, the volume has since decreased. Sony shipped 13.5million phones in 2017, 6.5million in 2018, and 2.9million handsets in FY 2020.

Robotics

Sony QRIO, a humanoid robot

Since the late 1990s, Sony has released numerous consumer robots, including dog-shaped robots called AIBO, a music playing robot called Rolly, and a humanoid robot called QRIO. Despite being a pioneer in the field, Sony had ceased robotics-related operations for 10 years due to financial difficulties, until it decided to revive them in 2016.

In 2015, Sony partnered with an autonomous driving startup ZMP INC. to establish an aerial surveillance and reconnaissance drone manufacturer named Aerosense. At the CES 2021, Sony unveiled a drone with the brand Airpeak, the smallest of its kind that can incorporate a Sony Alpha camera according to the company, entering the drone business on its own for the first time.

In 2019, as part of the London Design Festival, Sony Design showcased Affinity in Autonomy, a conceptual environmental art installation in the Prince Consort Gallery of the Victoria and Albert Museum that represented the company's vision of the future of AI and Robotics.

Imaging & sensing solutions

A close-up of a Sony ICX038 CCD image sensor

Sony traces its roots in the semiconductor business back to 1954, when it became the first Japanese company to commercialize the transistor, invented and licensed by Bell Labs, whilst some of the biggest and well-established names in Japan at the time like Toshiba and Mitsubishi Electric initially stuck with vacuum tubes they had been thriving on; despite being an expert on the vacuum tube himself, Ibuka saw potential of the novel technology and had Morita negotiate the terms for licensing, making Sony into one of the earliest and the youngest licensees of the transistor, together with Texas Instruments. In 1957, Sony employee Leo Esaki and his colleagues invented a tunnel diode (usually referred to as Esaki diode) by which they discovered the quantum tunneling effect in solids, for which Esaki received the Nobel prize in Physics in 1973. Sony has commanded a dominant share in the charge-coupled device market.

As of 2020, Sony is the world's largest manufacturer of CMOS image sensors as its chips are widely used in digital cameras, tablet computers, smartphones, drones and more recently, self-driving systems in automobiles.

As of 2020, the company, through its chip business arm Sony Semiconductor Solutions, designs, manufactures, and sells a wide range of semiconductors and electronic components, including image sensors (HAD CCD, Exmor), image processors (BIONZ), laser diodes, system LSIs, mixed-signal LSIs, emerging memory storage, emerging displays (microLED, microOLED, and holographic display), multi-functional microcomputer (SPRESENSE), etc.

In 2020, Sony has launched the first intelligent vision sensors with AI edge computing capabilies.

Automotive industry

Sony Vision S concept car

The Sony Vision-S initiative began at CES 2020 as an electric concept vehicle designed to showcase Sony’s advanced imaging, sensing, and entertainment technologies for the automotive industry. The project debuted with the reveal of the Vision-S 01, a fully functional mid-size electric fastback sedan powered by dual 200 kW electric motors that delivered a 0–100 km/h acceleration time of 4.8 seconds and a top speed of 240 km/h (150 mph).

Designed with an emphasis on autonomous driving safety and immersive cabin features, the car showcased panoramic display screens, 360-degree audio systems, and a complex sensor network forming a protective "Safety Cocoon" around the vehicle. Initially launched with 33 sensors to demonstrate Sony’s hardware, the suite was expanded to 40 sensors by CES 2022, alongside the introduction of the 7-seater Vision-S 02 SUV concept.

Afeela 1 interior

Following the strong interest generated by the prototypes, the project transitioned into a commercial venture. In March 2022, Sony partnered with Honda to establish Sony Honda Mobility, evolving the Vision-S foundation into a consumer-focused EV brand called Afeela. Designed around Qualcomm’s Snapdragon Digital Chassis and featuring deep PlayStation and spatial audio integration, the line was anchored by the Afeela 1 sedan.

The initiative expanded at CES 2026 with the reveal of the Afeela Prototype 2026 electric SUV concept, which was planned for release in 2028. However, on March 25, 2026, Sony Honda Mobility officially cancelled production of the Afeela 1 and its SUV program following Honda's strategic retreat from its underlying EV platforms.

Car audio

Sony partnered with Chery to provide OEM car audio for vehicles such as the Tiggo 8 and Tiggo 9, Ford to provide OEM audio for its vehicles such as the F-150, Fiesta, Focus, Mondeo and Taurus, Jaecoo with the Jaecoo 7, Omoda with their Omoda 5 and Omoda 9, Toyota with their Avensis and the Celica, Volkswagen with their Golf, Passat and also the Polo. A specialist Sony Xplod audio system was fitted to the Ford GTX1 supercar. Sony currently produces aftermarket car audio with its Mobile ES series.

Video game industry

Sony Interactive Entertainment headquarters in San Mateo, California

Sony Interactive Entertainment (formerly Sony Computer Entertainment) is most notable for producing PlayStation consoles. The line grew out of a failed partnership with Nintendo. Originally, Nintendo requested Sony to develop an add-on for its Super Nintendo Entertainment System that would play CD-ROMs. In 1991 Sony announced the add-on, as well as a dedicated console known as the "Play Station". However, a disagreement over software licensing for the console caused the partnership to fall through. Sony then continued the project independently.

Home consoles

Launched in Japan in December 1994 and globally in 1995, the original first PlayStation revolutionized the video game industry by establishing 3D real-time graphics as the new standard and utilizing cheap, high-capacity CD-ROMs over traditional cartridges. The system captured 61% of global console sales during its lifetime. This market dominance effectively broke Nintendo's long-standing industry lead, making the system the first home console to surpass 100 million units shipped worldwide. Its success was driven by a vast software library featuring major hits, including exclusive franchises like Gran Turismo, Crash Bandicoot, Spyro the Dragon and Twisted Metal.

The PlayStation 2 is the best-selling video game console of all time.

Sony released the PlayStation 2 in 2000, achieving even greater commercial success than its predecessor. The platform dominated the market through backward compatibility with original PlayStation titles, an unmatched software library and a built-in DVD player that served as an affordable home media center. The console has become the most successful of all time, surpassing 160 million units sold worldwide over its lifetime. Its market success was driven by major first-party releases such as Gran Turismo 3: A-Spec, God of War, Shadow of the Colossus, Jak and Daxter: The Precursor Legacy and Ratchet & Clank.

Sony released the PlayStation 3 in 2006, introducing high-definition capabilities and becoming the first home console to adopt the Blu-ray disc format. Its proprietary Cell Broadband Engine architecture provided immense processing power, but its high production cost resulted in a launching price point well above competitors like the Xbox 360 and Wii, forcing Sony to lose an estimated $240 to $300 on every console sold at launch. While these launch hurdles and a complex developer environment caused initial sales performance to lag behind rival platforms, structural hardware revisions allowed the system to recover. A strong library of exclusive franchises, including Uncharted, God of War and The Last of Us, helped the console eventually surpass the Xbox 360 with over 87 million units shipped. In 2010, the platform added motion controls with the release of the PlayStation Move controller.

PlayStation games in Japanese store

Sony launched its fourth home console, the PlayStation 4, in November 2013. Released alongside Microsoft's Xbox One, the console quickly won the generation's sales battle and established early market dominance. Over its lifecycle, Sony expanded the ecosystem with the PlayStation VR headset in 2016. By the end of its main production run, the PlayStation 4 became one of the best-selling home consoles in history, with global sales exceeding 117 million units. The platform's massive commercial success was driven by a strong library of critically acclaimed exclusives, including Marvel's Spider-Man, God of War, Horizon Zero Dawn, Uncharted 4: A Thief's End and The Last of Us Part II.

As of 2020, Sony has sold over 500 million hardware units and over 5 billion games globally.

Sony released the PlayStation 5 in November 2020. Throughout its lifetime, the platform suffered from severe stock shortages. Supply chain disruptions during the COVID-19 pandemic caused a widespread chip shortage, while increased demand for AI data centers subsequently created a memory shortage that elevated the cost of components. These shortages limited store stock, drove widespread scalping, and eventually forced Sony to raise retail prices across key global markets. As of 2026, PlayStation 5 sold 95 million units. Sony expanded the hardware lineup with the PlayStation VR2 headset in 2023. The platform's popularity was driven by major exclusive games, including Demon's Souls, Ratchet & Clank: Rift Apart, God of War Ragnarök, Marvel's Spider-Man 2 and Marvel's Wolverine.

Handheld consoles

Universal Media Disc, developed by Sony for use on the PlayStation Portable

Sony entered the handheld gaming market in December 2004 with the PlayStation Portable (PSP). Positioned as a high-performance multimedia device capable of playing games, music, and video, the console achieved solid commercial success, eventually selling over 76 million units worldwide. Despite its strong performance and technical capabilities, it ultimately placed second in market share behind its primary competitor, the dual-screen Nintendo DS. Over the console's lifecycle, Sony introduced several hardware revisions, refining its physical design, weight, and display.

To power the system, Sony developed the Universal Media Disc (UMD), a proprietary small-format optical disc encased in a protective plastic shell. Beyond games, Sony heavily promoted UMD as a physical distribution medium for feature films and television series. Sluggish sales and high production costs led major Hollywood studios to drop support for movie releases on the format within a few years.

In 2009, the company launched the PSP Go, a compact slide-out model that completely eliminated the UMD drive in favor of internal flash storage, serving as an early experiment in digital-only distribution.

Sony formally succeeded the line in 2011 with the launch of the PlayStation Vita, its second-generation portable system featuring an OLED touchscreen, rear touchpad, and dual analog sticks. Despite its advanced technical features, the Vita faced strong competition from smartphones, resulting in a steep commercial drop to an estimated 15 to 16 million lifetime sales before it was discontinued.

PlayStation Studios

PlayStation Studios oversees the video game development at the studios owned by Sony Interactive Entertainment

Sony established PlayStation Studios to manage its global network of first-party game development teams, securing a steady stream of high-profile exclusive titles for its platforms.

As of 2026, its lineup includes Naughty Dog, Santa Monica Studio, Insomniac Games, Guerrilla Games, Sucker Punch Productions, Housemarque, Polyphony Digital, Team Asobi, Nixxes Software, Firesprite, Malaysia Studio, Media Molecule, Bend Studio, San Diego Studio, San Mateo Studio, Haven Studios, Bungie, teamLFG, Valkyrie Entertainment and XDev.

PlayStation Productions

PlayStation Productions logo

Sony launched PlayStation Productions in 2019 to adapt its video game franchises into feature films and television series. By working directly with Hollywood studios, the division ensures these screen adaptations maintain authentic creative control while introducing PlayStation stories to broader mainstream audiences.

The studio has built a lineup of live-action releases, including the television series The Last of Us on HBO and Twisted Metal on Peacock, alongside feature films such as Uncharted, Gran Turismo and Until Dawn.

Film and television industry

Sony Pictures Entertainment

The entrance to the Sony Pictures Entertainment studio lot in Los Angeles, California

Sony Pictures Entertainment Inc. operates as the primary film and television production and distribution division of Sony. It is one of the major American film studios. The company entered the entertainment market in 1989 through the $3.4 billion acquisition of Columbia Pictures Entertainment.

Its principal film division, the Sony Pictures Motion Picture Group, encompasses several prominent production studios and labels, including Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Classics, 3000 Pictures, Affirm Films, Stage 6 Films, Destination Films, Sony Pictures International Productions and Ghost Corps. Global theatrical distribution across these banners is handled through Sony Pictures Releasing and Sony Pictures Releasing International, while physical and digital home media distribution is managed by Sony Pictures Home Entertainment.

Over its history, Sony Pictures Entertainment has produced major cinematic franchises, such as Spider-Man, Bad Boys, Ghostbusters, Jumanji, The Karate Kid, Stuart Little and Men in Black. Historically, the studio achieved a 12.5% box office market share in 2011, ranking third among major Hollywood studios, following total group sales of $7.2 billion in 2010.

Columbia Pictures, the flagship unit of the Sony Pictures Motion Picture Group

Sony holds perpetual live-action and animated feature film rights to the Spider-Man character and hundreds of related Marvel Comics figures, acquired from Marvel Entertainment in 1999. Managed primarily under Columbia Pictures, the property forms the core of Sony Pictures Entertainment's primary film franchise assets, spanning standalone blockbuster series (Spider-Man), the animated Spider-Verse franchise (Spider-Man: Into the Spider-Verse), and Sony's Spider-Man Universe spin-offs (Venom). In 2015, Sony entered into a historic licensing and creative partnership with Marvel Studios, allowing Spider-Man to be integrated into the Marvel Cinematic Universe while Sony retains underlying ownership, financing, distribution rights and final creative control over standalone films.

In television, Sony Pictures Entertainment operates Sony Pictures Television, which produces and distributes global programming like Seinfeld, Breaking Bad, The Crown, The Boys, and The Last of Us.

Sony Pictures Animation, the animation studio of Sony Pictures

The company's theatrical animated feature films are produced by Sony Pictures Animation. Founded in 2002, the studio creates original computer-animated projects, outside of traditional Japanese anime. The studio has produced critical and commercial hits including Cloudy with a Chance of Meatballs, Hotel Transylvania, Spider-Man: Across the Spider-Verse and KPop Demon Hunters.

Sony Pictures Imageworks, the visual effects studio of Sony Pictures

Visual effects are handled by Sony Pictures Imageworks. Based in Vancouver, the studio serves as the primary visual effects and digital animation vendor for both Sony Pictures Animation and third-party major film studios.

Sony Pictures Entertainment Japan serves as the Tokyo-based local film production and distribution division, overseeing theatrical distribution in Japan as well as local live-action and anime co-productions.

Sony Pictures Networks Productions operates as the Indian feature film production division of Sony Pictures Networks India, producing and acquiring Hindi and regional language theatrical films.

In late 2014, Sony Pictures became the target of a hack attack from a clandestine group called Guardians of Peace, weeks before releasing the anti-North Korean comedy film The Interview.

In February 2024, Sony entered into an agreement with Disney under which Sony Pictures Home Entertainment Corporation of Japan will handle the release of Disney products on DVD and Blu-ray on a licensing model, as well as production on physical media. Sony will market, sell and distribute new Disney releases and catalog films on DVD, Blu-ray and Ultra HD Blu-ray through Canadian and American retailers and distributors.

Television channels

AXN logo

Sony built a large global network of television channels through its Sony Pictures Television division and international business partners. The company started expanding its television business in the mid-1990s, beginning with the launch of Sony Entertainment Television in India in 1995. This channel became a major general entertainment network and later grew into a large subsidiary called Sony Pictures Networks, which manages many sports, movie, and youth channels across Indian subcontinent.

In 1997, Sony launched AXN, an action and entertainment network that became widely popular across Asia, Europe, and Latin America. Over the years, several localized variations of the channel also existed, including AXN Beyond, AXN Black, AXN White, AXN Crime, AXN Sci Fi, AXN Mystery, AXN Spin and AXN Movies.

In addition to its AXN network, Sony built a broad family of regional television brands tailored to local markets across Europe, Latin America, North America, and Asia. The company launched core general entertainment networks such as Sony Channel in 1995 alongside film-focused networks like Sony Movies. Across these regions, Sony also operated a variety of targeted channels, including Cine Sony, Sony Crime Channel, Sony Sci-Fi, Sony Turbo and Sony Spin.

The company entered the anime television market by launching Animax in Japan in 1998, later expanding the network across Asia, Europe, and the Americas.

Streaming

Sony Pictures Core, Sony's streaming service exclusively for Sony hardware, offering high-bitrate 4K movie streaming

To adapt to the global shift toward digital media, Sony expanded its television operations into streaming.

In 2011, the company established the Sony Entertainment Network as a unified umbrella platform to integrate its digital video, music, and gaming services across devices. In January 2015, the Sony Entertainment Network was superseded by the PlayStation Network.

In 2013, the company launched SonyLIV, which became a major over-the-top streaming platform in India and Southeast Asia, offering regional television series, live sports coverage, and digital original productions.

In 2015, Sony launched AXN Play in Latin America and AXN Now across European markets, a dedicated video-on-demand service designed as a digital extension of its linear AXN brand across Europe and Latin America, offering pay-TV subscribers on-demand access to the content.

Sony expanded into targeted subscription streaming by purchasing the faith and family focused service Pure Flix in November 2020. In 2023, Sony merged the platform with Great American Media to form a joint venture, combining the streaming service with cable channels like Great American Family. The service was subsequently rebranded as Great American Pure Flix.

Crunchyroll, the world's largest anime streaming service, offering an extensive library of anime series and movies

Sony established a dominant position in the global anime market through a series of strategic acquisitions, beginning with the purchase of Funimation in 2017, which subsequently absorbed platforms such as AnimeLab, Anime on Demand, Anime Digital Network and Wakanim, and followed by the acquisition of Crunchyroll from AT&T in 2021 for $1.175 billion. Operating through a joint venture between Sony Pictures Entertainment and Aniplex, the company subsequently consolidated all of these services and their content catalogs under the Crunchyroll brand, creating the dominant global anime streaming platform.

To leverage its hardware ecosystem, Sony introduced BRAVIA Core in 2021 as an exclusive streaming service for its high-end televisions and Xperia smartphones. Using its proprietary Pure Stream technology, the service offered high-bitrate 4K HDR streaming up to 80 Mbps, delivering near-lossless, Ultra HD Blu-ray-equivalent picture quality alongside IMAX Enhanced films. In 2023, the platform was rebranded as Sony Pictures Core and expanded to PlayStation 4 and PlayStation 5 consoles.

Anime

Aniplex logo

Sony entered the anime market in 1995 when Sony Music Entertainment Japan established Aniplex to manage creative animation productions. In 2005, Aniplex founded A-1 Pictures as Sony's initial dedicated animation production studio. Through group-wide coordination and international acquisitions, Sony developed its anime operations into a major core segment reported as the "fourth pillar of its entertainment portfolio".

The company's anime assets remain distributed primarily across its music and pictures divisions, with Sony Music Entertainment Japan overseeing Aniplex, while global anime streaming distribution is centralized under Crunchyroll, LLC, a joint venture co-owned by Aniplex and Sony Pictures.

Sony operates its dedicated anime production studios directly through Aniplex. A-1 Pictures specializes in traditional 2D animated television series, feature films, and original video animations. CloverWorks was spun off from A-1 Pictures in 2018 to function as an independent studio focused on high-profile anime series and theatrical releases. Boundary operates as a specialized 3D studio, producing computer-generated animation and digital effects for anime projects. Hayate Inc. operates as an anime production joint venture established in 2025 by Aniplex and Crunchyroll to plan, develop, and produce original anime content specifically for global distribution on Crunchyroll.

Music industry

Sony Music Entertainment headquarters in New York City

Sony Music Group (SMG) is an American multinational music conglomerate operating as a subsidiary of Sony Group Corporation through Sony Corporation of America. Serving as the parent corporate umbrella to unite Sony's global recorded music and music publishing operations under unified leadership, SMG houses both Sony Music Entertainment (SME) and Sony Music Publishing (SMP). Positioned alongside Universal Music Group and Warner Music Group, it functions as the second-largest global music enterprise among the "big three" record companies.

Record labels

A core cornerstone of this division is its group of four frontline flagship labels. Columbia Records serves as the primary flagship, specializing in mainstream pop, rock, and urban releases as the oldest surviving brand name in recorded music. RCA Records specializes in global pop, contemporary R&B, hip-hop, and mainstream crossover acts. Epic Records operates as a frontline hub specializing in hip-hop, R&B, pop, and modern rock. Arista Records functions as a primary flagship label specializing in pop, dance, electronic, and urban music.

Sony Music Entertainment operates as a multi-label network

The origin of Sony's music business traces back to 1968, when Sony and American publisher CBS Records launched a 50:50 joint venture in Japan called CBS/Sony Records. In March 1988, this venture merged with several related subsidiaries to form Sony Music Entertainment Japan (SMEJ), which continues to operate independently under direct Japanese parent ownership.

In 1988, Sony acquired the CBS Record Group for $2 billion, establishing the foundation for launching Sony Music Entertainment in 1991. The acquisition integrated historic flagship and frontline record labels into Sony's umbrella, including Columbia Records and Epic Records.

To consolidate global market share and navigate the physical-to-digital music transition, Sony executed a major corporate merger in August 2004 by combining its recording operations with Bertelsmann Music Group (BMG) to form a 50:50 joint venture named Sony BMG Music Entertainment. The merger brought together legendary imprints from both conglomerates, uniting Sony's Columbia and Epic labels with BMG's RCA, Arista, Jive and LaFace records. During this era, Sony BMG controlled roughly a quarter of the global music market.

Columbia Records, Epic Records, RCA Records, and Arista Records are Sony Music's four flagship record labels

The joint venture came to an end in October 2008 when Sony acquired Bertelsmann's remaining 50% stake for $1.2 billion, gaining full ownership of the joint catalog and reverting the enterprise name back to Sony Music Entertainment. Following the buyout, former BMG imprints like RCA, Arista, and Jive were fully integrated into Sony's corporate hierarchy. During this period of portfolio realignment, Sony acquired digital recognition provider Gracenote for $260 million in 2008 before divesting it to Tribune Media Company for $170 million in 2014. To support independent artists and self-releasing creators, Sony built out distribution and artist services platforms by acquiring global distributor The Orchard for $200 million in 2015 and artist-services platform AWAL for $430 million in 2021.

Over time, the company expanded its roster with genre-specific and regional labels such as Sony Music Nashville, Provident Label Group, Sony Masterworks (including Sony Classical and Milan Records), Ministry of Sound, Sony Music Latin, and Som Livre.

Music publishing

Sony Music Publishing logo

Parallel to its recording labels, Sony built the world's largest music publishing operation. Sony originally established its standalone music publishing arm, Sony Music Publishing, in 1991 following its acquisition of CBS Records.

In 1995, Sony merged its publishing division with Michael Jackson's ATV Music Publishing to create the 50:50 joint venture Sony/ATV Music Publishing, in a transaction that valued the combined enterprise at approximately $500 million. To expand its publishing catalog, Sony/ATV acquired publisher Famous Music from Viacom for $370 million in 2007, absorbing catalogs with rights to works by artists such as Eminem and Akon. It subsequently led an investor consortium to acquire EMI Music Publishing in 2012, taking operational administration of the catalog alongside a minority equity stake.

In 2016, Sony bought out Michael Jackson’s estate stake in Sony/ATV for $750 million to gain 100% ownership, and later completed a full buyout of EMI Music Publishing for $2.3 billion in 2018.

In 2021, the combined publishing enterprise was formally rebranded back to Sony Music Publishing. The roster controls rights to over 4 million compositions, including works by The Beatles, Bob Dylan, Taylor Swift, Sam Smith, Lady Gaga, and Ed Sheeran.

Financial services

Headquarters of Sony Financial Group in Otemachi, Tokyo, Japan

Sony Financial Group is a holding company for Sony's financial services business which includes Sony Life (in Japan and the Philippines), Sony Assurance, Sony Bank, etc. The unit proved to be the most profitable of Sony's businesses in FY 2005, earning $1.7billion in profit. Sony Financial's low fees have aided the unit's popularity while threatening Sony's premium brand name.

Others

Batteries

A company behind the commercialization of lithium-ion battery, Sony had been exploring the possibility to manufacture the batteries for electric vehicles. In 2014, Sony participated within NRG Energy eVgo Ready for Electric Vehicle (REV) program, for EV charging parking lots. However, the company then decided to sell its lithium-ion battery business to Murata Manufacturing in 2016.

Corporate information

Institutional ownership

Sony is a kabushiki kaisha (joint stock company) listed on the Tokyo Stock Exchange in Japan with American depositary receipts listed on New York Stock Exchange. As of 31March2023[update], the largest shareholders of Sony are as follows:

Business trends

The key trends for Sony are (as of the financial year ending March 31):

Revenue (¥ tr)Net profit (¥ bn)Total assets (¥ tr)Employees (k)
20126.4−45613.2162
20136.843.014.2146
20147.7−12815.3140
20158.2−12515.8131
20168.114716.6125
20177.673.217.6128
20188.549019.0117
20198.691620.9114
20208.258223.0111
20218.91,17126.3109
20229.988230.4108
202311.593732.0113

As of January 2024, Sony, one of the largest Japanese companies by market capitalization and operating profit, was valued at over $112billion. At the same period, it was also recognized as the most cash-rich Japanese company, with its net cash reserves of ¥1.8trillion.

Sony's revenue by different market segments
SegmentRevenue FY 2022 (in billions of ¥)Revenue FY 2023 (in billions of ¥)Change
Game & network services2,7393,644905
Music1,1161,380264
Pictures1,2381,369131
Entertainment, technology, & services2,3392,476137
Imaging & sensing solutions1,0761,402326
Financial services1,5331,454−79
All other98.787.6−11.1
Total9,92111,5391,618

The company was immensely profitable throughout the 1990s and early 2000s in part because of the success of its new PlayStation line. The company encountered financial difficulty in the mid- to late-2000s due to several factors: the Great Recession, increased competition for PlayStation, and the 2011 Tōhoku earthquake and tsunami. The company faced three consecutive years of losses leading up to 2011. While noting the negative effects of intervening circumstances such as natural disasters and fluctuating currency exchange rates, the Financial Times criticized the company for its "lack of resilience" and "inability to gauge the economy," voicing skepticism about Sony's revitalization efforts, given a lack of tangible results.

In September 2000 Sony had a market capitalization of $100billion; but by December 2011 it had plunged to $18billion, reflecting falling prospects for Sony but also reflecting grossly inflated share prices of the 'dot-com bubble' years. Net worth, as measured by stockholder equity, has steadily grown from $17.9billion in March 2002 to $35.6billion through December 2011. Earnings yield (inverse of the price to earnings ratio) has never been more than 5% and usually much less; thus Sony has always traded in over-priced ranges with the exception of the 2009 market bottom.

On 9 December 2008, Sony announced that it would be cutting 8,000 jobs, dropping 8,000 contractors and reducing its global manufacturing sites by 10% to save $1.1billion per year.

In April 2012, Sony announced that it would reduce its workforce by 10,000 (6% of its employee base) as part of CEO Kaz Hirai's effort to get the company back into the black. This came after a loss of 520billion yen (roughly US$6.36billion) for fiscal 2012, the worst since the company was founded. Accumulation loss for the past four years was 919.32billion-yen. Sony planned to increase its marketing expenses by 30% in 2012. 1,000 of the jobs cut came from the company's mobile phone unit's workforce, 700 jobs being cut in the 2012–2013 fiscal year and the remaining 300 in the following fiscal year. Sony had revenues of ¥6.493trillion in 2012 and maintained large reserves of cash, with ¥895billion on hand as of 2012. In May 2012, Sony's market capitalization was valued at about $15billion.

In January 2013, Sony announced it was selling its US headquarters building for $1.1billion to a consortium led by real estate developer The Chetrit Group.

On 28 January 2014, Moody's Investors Services dropped Sony's credit rating to Ba1—"judged to have speculative elements and a significant credit risk"—saying that the company's "profitability is likely to remain weak and volatile."

On 6 February 2014, Sony announced it would trim as many as 5,000 jobs as it attempts to sell its PC business and focus on mobile and tablets.

In 2014, Sony South Africa closed its TV, Hi-Fi and camera divisions with the purpose of reconsidering its local distribution model and, in 2017, it returned facilitated by Premium Brand Distributors (Pty) Ltd.

In November 2018, Sony posted its earning report for the second quarter showing it has lost about US$480 million in the mobile phone division, prompting another round of downsizing in the unit, including the closure of a manufacturing plant and halving of its workforce.

In November 2025, Israeli business media outlets, including Globes, reported that the Japanese company Sony plans to cease its telecommunications chip development activities in Israel.

Community engagement

  • EYE SEE project Sony Corporation is actively involved in the EYE SEE project conducted by UNICEF. EYE SEE digital photography workshops have been run for children in Argentina, Tunisia, Mali, South Africa, Ethiopia, Madagascar, Rwanda, Liberia and Pakistan.
  • South Africa Mobile Library Project Sony assists The South Africa Primary Education Support Initiative (SAPESI) through financial donations and children book donations to the South Africa Mobile Library Project.
  • The Sony Canada Charitable Foundation The Sony Canada Charitable Foundation (SCCF) is a non-profit organization which supports three key charities; the Make-A-Wish Canada, the United Way of Canada and the EarthDay and ECOKIDS program.
  • Sony Foundation and You Can After the 2011 Queensland floods and Victorian bushfires, Sony Music released benefit albums with money raised going to the Sony Foundation. You Can is the youth cancer program of Sony Foundation.
  • Open Planet Ideas Crowdsourcing Project Sony launched its Open Planet Ideas Crowdsourcing Project, in partnership with the World Wildlife Fund and the design group, IDEO.
  • Street Football Stadium Project On the occasion of the 2014 World Cup in Brazil, Sony partnered with streetfootballworld and launched the Street Football Stadium Project to support football-based educational programmes in local communities across Latin America and Brazil. More than 25 Street Stadiums were developed since the project's inception.
  • The Sony Global Relief Fund for COVID-19 During the COVID-19 pandemic, Sony launched a relief fund in line with other media and tech companies to aid individuals working in the medical, education, and entertainment sectors.

Criticism & controversies

Rootkits and customer surveillance

In August 2000, then Sony Pictures Entertainment U.S. senior vice president Steve Heckler was quoted saying "The industry will take whatever steps it needs to protect itself and protect its revenue streams ...". Sony then worked on a DRM system that works like a rootkit in order to enforce its copyright claims upon users of music CDs. These rootkits surveilled users. After public outcry, Sony released an uninstaller that gathered further data on users and created further vulnerabilities, resulting in class action lawsuits, recalls, and settlements.

Removal of features and purchased content

System updates for Sony gaming consoles have occasionally removed previously advertised features or content. These removals were typically cited as measures to reduce licensing costs, enhance system security against modding, or adapt to expiring media distributions. In December 2023, Sony announced that it will remove the Discovery app and its content, even if previously paid for, from its gaming consoles.Similarly, in 2026, Sony notified users in several European markets that over 550 movies and TV titles produced by Studiocanal would be deleted from PlayStation libraries without refunds, highlighting ongoing concerns regarding digital media ownership and licensing rights.

Smart TVs and customer surveillance

In December 2025, Texas Attorney General Ken Paxton filed a lawsuit against Sony and four other smart TV manufacturers, alleging that the companies were illegally "spying on Texans by secretly recording what consumers watch in their own homes" using automated content recognition (ACR) technology.

Environmental record

In November 2011, Sony was ranked ninth (jointly with Panasonic) in Greenpeace's Guide to Greener Electronics. This chart grades major electronics companies on their environmental work. The company scored 3.6/10, incurring a penalty point for comments it has made in opposition to energy efficiency standards in California. It also risks a further penalty point in future editions for being a member of trade associations that have commented against energy efficiency standards. Together with Philips, Sony receives the highest score for energy policy advocacy after calling on the EU to adopt an unconditional 30% reduction target for greenhouse gas emissions by 2020. Meanwhile, it receives full marks for the efficiency of its products. In June 2007, Sony ranked 14th on the Greenpeace guide. Sony fell from its earlier 11th-place ranking due to Greenpeace's claims that Sony had double standards in its waste policies.

As of May2018[update] Greenpeace's 2017 Guide to Greener Electronics rated Sony approximately in the middle among electronics manufacturers with a grade of D+.

Since 1976, Sony has had an Environmental Conference. Sony's policies address its effects on global warming, the environment, and resources. They are taking steps to reduce the amount of greenhouse gases that it puts out as well as regulating the products it gets from its suppliers in a process that it calls "green procurement". Sony has said that it has signed on to have about 75 percent of its Sony Building running on geothermal power. The "Sony Take Back Recycling Program" allow consumers to recycle the electronics products that they buy from Sony by taking them to eCycle (Recycling) drop-off points around the U.S. The company has also developed a biobattery that runs on sugars and carbohydrates that works similarly to the way living creatures work. This is the most powerful small biobattery to date.

In 2000, Sony faced criticism for a document entitled "NGO Strategy" that was leaked to the press. The document involved the company's surveillance of environmental activists in an attempt to plan how to counter their movements. It specifically mentioned environmental groups that were trying to pass laws that held electronics-producing companies responsible for the cleanup of the toxic chemicals contained in its merchandise.

Price fixing

In 2007 an investigation launched in 2002 by the European Commission culminated in Sony, Fuji and Maxell receiving a total of 110 million US dollar fine for fixing professional videotape prices between 1999 and 2002 through regular meetings and other illegal contracts; at the time the three corporations shared a combined 85% control of the market. Sony's part of the fine was raised by a third for trying to obstruct the investigation by refusing to answer inquiries made by the EU officials and shredding of evidence during the multiple law-enforcement raids. During the year 2001 prior to the investigation Sony sold professional videotapes for a total of €115 million inside the EU.

Ending of physical game production

On July 1 2026, Sony Interactive Entertainment announced that physical disc production will end for PlayStation games released after January 2028. The announcement resulted in intense backlash, with the announcement on X being viewed more than 180 million times. After the announcement, PlayStation did not post on social media for 6 days, and thousands of comments were left on every PlayStation and Sony social media post criticizing the decision, including new game releases.

The announcement will have an impact on the pre-owned video game market, which was one of the main selling points of the PlayStation 4. Players have also expressed concern that digital games are licenses that can be revoked at any time, and stated that this decision may impact their future choice of purchasing a console. The PlayStation Store is also only available in 69 countries, leaving a large part of the world cut off from being able to officially purchase digital games.

Along the ongoing criticism and controversy, a senior director and video game industry advisor Mat Piscatella in his July 20 post on Bluesky stated that only 7 PlayStation games sold more than 100,000 physical copies year-to-date. The exact titles were not specified, with speculation falling on 007 First Light and Resident Evil Requiem based on top global estimates.

During the Q1 2026 earnings Q&A, Sony CFO Lin Tao acknowledged the criticism and said that the decision was made due to various reasons, the most notable being the natural progression of digitalization, and that they would be cautiously moving forward with this.

See also

Notes

Further reading

  • Morita, Akio; Reingold, Edwin M.; Shimomura, Mitsuko (1986). Made in Japan: Akio Morita and Sony. New York: Dutton. ISBN978-0-525-24465-3.
  • Nathan, John (1999). Sony: The Private Life. New York: Houghton Mifflin. ISBN978-0-618-12694-1.
  • Sanders, Terry (director); Notehelfer, Fred (host). The Japan Project: Made in Japan (documentary film). Santa Monica, California: American Film Foundation.
  • Schiffer, Michael B. (1991). The Portable Radio in American Life. University of Arizona Press. ISBN978-0-8165-4768-5.

External links