WATCH IT (Egyptian Arabic: واتش إت) is an Egyptian subscription over-the-top, streaming television service developed and operated by the United Media Services. The service launched on 15 March 2019. It is one of the most-watched Arabic streaming services in the Middle East and North Africa.

The platform offers a wide range of entertainment content, including movies, TV shows, original productions, and sports events. It primarily distributes original and acquired films and television shows from various genres. It is available internationally in multiple languages.

History

The platform was launched in 2019 by United Media Services. More than 20 million unique monthly users were reported by the end of Ramadan 2025, and it managed to capture a high market share of VOD viewership in the MENA. The senior management of Watch It consists of Nashwa Gad.

Live TV

Live streaming of all United Media Services channels is available on the platform, including Al Hayah TV, CBC, Egyptian Television Network, Mehwar TV, ON E, DMC TV, TeN TV, and Nile Drama are all licensed content from other vendors

See also

External links